Top 9 Tactics for Finding New Customers Online

TOP 9 TACTICS fore FINDING NEW CUSTOMERS ONLINE LOOKING TO GROW YOUR LIST OF LEADS? RELY ON THESE TRIED AND TRUE DIGITAL MARKETING METHODS. SOCIAL MEDIA Private Message HI JOE! There's still incredible value in one on one exchange. Reach out to Facebook fans via private message, and offer personalized consultations or custom promotions. Group Discussions Join private Facebook groups that house qualified leads. Build relationships with the members, and eventually recommend your product. SALE! O Pay Per Click Ads If you currently have an active social presence, try pay per click advertising. Facebook PPC offers effective and targeted solutions. You can target based on age, gender, location, and other special interests. EMAIL MARKETING O Valuable Content in Exchange for Opt In Don't beg for email addresses. Offer valuable promotions in exchange for an opt in. Tons of online thought leaders choose to giveaway a detailed guide, course, video series, or whitepaper. DOWNLOAD GUIDE O Website Widget Plant a website widget on site pages to encourage mailing list opt ins. O Request Email During Checkout If you own a brick and mortar, encourage cashiers to request customer emails. If you have an online store, then request email opt in during the checkout process. V MAIL ME FOR EXCLUSIVE DEAL BLOGGING O Optimize Content for Search T. Focus on a group of 2-3 related keywords for every blog post. If posts are optimized, you'll draw in qualified traffic, which in turn helps you cultivate a targeted customer base. Guest Post on Industry Blogs As a link building strategy, guest posting might not be the most effective. However, it still assists in strengthening your online reputation and labeling your business as a go to source. To Run Weekly Guest Features As much as you want to prioritize an off site guest presence, you should also allow contributions from industry thought leaders. Guest writers will share the content with their fans, which will increase qualified traffic to your site. WHEN FINDING NEW CUSTOMERS, make sure all campaigns provide the following Fire out useful campaigns. For example, if you own an online dress shop, don't shoot out an email Include a clear and simple call to action. Don't force customers to complete a ten step process to engage. Have a specific purpose for each campaign, and set matching goals. discussing footwear. Keep it qualified. Provide Qualified Clear immediate value with all Value marketing messages. Direction Personalization Give customers a reason to take action. Create a When applicable, HI JOE! sense of urgency with a personalize all marketing campaigns. Your content 48-HR SALE limited window of redemption. Don't ever should focus on a targeted, niche group of readers. This will fire out open ended promotions, or give little to no redemption Incentive encourage long term readership, and help you build a qualified list of potential customers. incentive. Steer clear of generic promotions like "10% OFF ENTIRE STORE". VISIT OUR BLOG FOR TIPS ON GROWING YOUR DIGITAL SPHERE OF INFLUENCE THIS INFOGRAPHIC WAS CREATED BY THE TEAM AT 6O FindNewCustomers.com