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Top 5 Trends in Hospitality for 2014

TOP 5 trends IN HOSPITALITY 2014 ONE OF THE LARGEST AND FASTEST-GROWING INDUSTRIES In 2011 the hospitality industry contributed to By 2020 it's projected There were with growth to EQUAL TO EQUAL TO 255 to increase 4% annually to 328 $$$$$$ MILLION JOBS $6 TRILLION USD 9% MILLION JOBS 10% of global GDP in 2012 of global GDP $10 TRILLION USD That's 1 in every 10 jobs on the planet! GLOBAL GOING STRONG - International Knowledge in Demand 84.6 MILLION Global travel to the U.S. will continue to see strong growth through 2018, according to The U.S. Department of Commerce (DOC), which projects a 3.7-4.2% annual growth rate, equating to 84.6 million visitors, 67 MILLION INTERNATIONAL VISITORS TO THE U.S. 2012 a 26% increase and 17.6 million additional 2018 visitors compared to 2012.2 TOP MOST VISITED CITIES IN CHICAGO IS ONE OF THE 10 THE WORLD 46.2 MILLION The mayor made a goal in 2010 to have 50 million visitors to In 2012, Chicago was already 65% of Chicago by 2020. the way there!? By year 2020, Chicago will have 165,000+ 2.4 jobs in the industry. RANKINGS MEAN BUSINESS BILLION A typical American mentions brand names There are 2.4 billion 60x per week AGE OF DIGITAL REFFERALS 3.3 BILLION brand-related conversations in conversation, on and offline. braud within the U.S. MENTIONS every day. FVERY DAY According to the 2012 Luxury Trend report, more than 33 % of its customers consider TripAdvisor reviews to be extremely important. BACK AT THE BAR - Classic is the New Contemporary SOURS A traditional method of beer making is having a comeback. The "sour" element comes from the Tea wild yeasts and natural bacterias that can cause beer to taste funky. Modern brewers have learned to control this process Elevated beyond hot water, mixologists are using tea to infuse their spirit-based cocktails creating and the result is an intriguing flavor for the adventuresome Pre-prohibition cocktails are beer drinker. These high-acid beers are great for pairing with food but less desirable subtle dimension. spotlighting in 2014, vermouth is a big hit. for quenching your thirst on a hot day. SUSTAINABILITY - The New Standard 2013 marks the 'tipping point' of green practices as the 'new standard'. In the U.S. alone, hotels represent: MILLION 62% 84% guest rooms of travelers do not see these 5 BILLION $4 BILLION expect hotels to have some type of environmental practices as having a negative impact on comfort or luxury. feet of space in energy use program in place. ROOM SERVICE REINVENTED MENU 8% Hotels are reinventing the room service concept with well known chef names, artfully crafted menu items, digital in-room dining menus with online ordering and brown-bag meal deliveries for travelers on the go." Availability of room service was up 8% in 2011-12 JOBS IN DEMAND JOBS GROWTH 55,000 - 75,000+ JOBS In 2012, travel and tourism employed 14.6 million people - that's 1 out of 8 U.S. jobs! Average of 55,000 new jobs added since Jan. 2013, compared to an average of 30,000 per month in 2012. The food and beverage sector saw the most job growth, adding 75,000 new jobs in June 2013." OPPORTUNITIES 44% increase 8% increase in jobs for lodging managers. 12% increase in jobs in jobs for meeting, convention and event for food and beverage servers (and 8% across the F&B industry). planners. Global hospitality training and knowledge are in demand given the need to understand and cater to international travelers. The School of Hospitality Management at Kendall College in Chicago is ranked #1 for preparing students for hospitality careers. Visit hospitality.kendall.edu to learn more about unique programming and opportunities within this global industry. A Kendall College RIVERWORKS CAMPUS - CHICAGO SOURCES (For complete list of sources with links go to http://bit.ly/idUMsvD) I World Travel & Tourism Counci: Economic Impact 2012 8 Trip Barometer by Tripadvisor, Winter 2012/203 9 Chicago Tribune: "The End of Room Service? Not so Fast." 10 US Travel Association: US Trav Trade Administration, Office of Travel & Tourism industries, June 10, 2013. 3 Choose Chicago Word of Mouth Marketing Association (WOMMA) 5 Angelsmith nat "Can Hotels Trust Trip Advisor's Friend or a Friend To Influence Travelers" 6 TravelandLeisure.com: "Top Mixologists Forecast Cocktail Trends." 7 U.S. Green Building Council "Hospitality" Answer Sheet, March 2013 12 Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition

Top 5 Trends in Hospitality for 2014

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Infographic that talks about the top 5 trends in the hospitality industry for 2014 by Kendall College in Chicago.

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