Top 5 SEO Trends to Watch in 2015

ТОP 5 Rising World Technologies TRENDS TO SEO WATCH OUT THIS 2015 Boost your digital marketing efforts this 2015 by enhancing your seo efforts by learning and applying the insights yoi'll learn foarn from the following top 5 seo trends for the coming year. 1.CONTENT CONTINUES TO RULE THEM ALL How many times have you heard in digital marketing that content is king? i Well, with changes in search engine algorithms, particularly Google's latest Penguin 3.0 update, this term is now truer than ever - and in 2015 content will continue to rule them all. Penguin was released as another weapon Google is using to combat spam, poor quality and black-hat link building techniques that violates the search engine's link guidelines This new update to Penguin's filters is very much awaited particularly by webmasters and website owners penalized during the initial salvo to see if the changes they performed since then will bring better results this time. 2. SOCIAL SIGNALS WILL BECOME EVEN MORE IMPORTANT FOR SEO Changes to search algorithms not only placed greater importance to content, but they also elevated social signals up the ladder in search ranking importance. Correlation studies from third parties reinforce this claim, like Searchmetrics' SEO Ranking Factors of 2014 report which placed social signals as second only to content as a top ranking factor - and this will continue to be the case in 2015. 3. BRAND MENTIONS TAKES CENTER STAGE IN LINK BUILDING Links building is still a very important factor for SEO in 2015. What changed however is how search engines interpret backlinks generated that are coming to and from a website. Now, search engines focus more on the content of the pages from where the backlinks were generated, taking into consideration the relevance and social popularity of the source content. It will even take into consideration brand mentions, which are basically relevant information the source website is discussing about your brand or website and does not necessarily require a hyperlink. What this imply is that link-building campaigns should take into consideration the relevance and authority of the source website with your business, as well as how natural these links were generated. 4. BYE KEYWORD RANKINGS....HELLO ROI.. Finally, SEO in 2015 will switch its primary focus from mere keyword rankings and focus on more important elements that would impact your R0l greatly. keyword| Ranking number one won't matter if it does not translate to conversions and eventually sales. Applying new SEO strategies will focus beyond mere link building and keywords, and will take into consideration how your content can result in better engagement with targeted customers - which eventually translates into higher conversions and then sales. 5. MOBILE FRIENDLY SEO Aside from content and security, mobile user experience is rumored to be another important ranking factor in Google's search engine algorithm. SEOC This is not too farfetched as it may seem now that mobile Internet has already surpassed desktop Internet in 2014 and will practically create a big impact for SEO in 2015. 50 BILLION By next year it is estimated that there will be as much as LOCAL SEARCHES USING MOBILE DEVICES 87% of internet-enabled gadget sales by the year 2017 will be smartphones and tablets. El