When I learned that Minneapolis/Saint Paul are considered the sixth most creative cities in the nation, I was interested to look at the ways agencies added to the creative community. This infographic ...
seeks to visualize the scale and opportunities of advertising agencies in the Minneapolis/St. Paul. Here I try to show the relationships of gross billings, total revenue and size of staff. Some key data goes unreported with four of the top six agencies not reporting gross billings. Still, we can see the some interesting themes when paired with data from the creative vitality index in the twin cities. For instance, all five of the top creative occupations are directly influenced by agency business. This gives me another way to really consider the scale and impact of agencies in the Twin Cities.
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