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The top 20 brands in the world

Valuing brands TOP 20 BEST GLOBAL BRANDS UK'S TOP 10 CONSUMER SUPER-BRANDS 2014 RANK 2013 RANK BRAND RANK SECTOR 2014 BRAND VALUE ($bn) % CHANGE IN BRAND VALUE COUNTRY Microsoft Technology Nike Sportswear John Lewis Retail Apple BBC 118.863 21% Gillette Toiletries ROLEX Mercedes-Benz Automotive British Airways Rolex BBC Kellogg's Food Travel - airlines Watches Media - TV stations 10 Apple Technology Google 107.439 15% 2 UK'S TOP 10 BUSINESS SUPER-BRANDS Source: 2015 Superbrands UK 4 Microsoft Technology Visa Financial Technology Virgin aflantic Coca-Cola 81.563 3 3% MasterCard Financial 3 3 Google Advertising solutions 8. FedEx Courier, delivery British Airways Apple Virgin Atlantic 9. IBM Technology IBM 72.244 -8% 4. Travel - airlines Technology Travel - airlines 10 Samsung Technology Source: 2015 Superbrands UK TOP 10 UK'S MOST REPUTABLE BRANDS US Microsoft 61.154 3% Sony Samsung Electronics GE 45.480 15% Rolex LEGO Kelloggs BMW Samsung Automotive 45.462 20% Volkswagen 8. Walt Disney Company do Toyota 42.392 8 1% LEGO Group Kellogg Company Rolls-Royce Aerospace 10 Amazon.com 10 Source: RepTrak® UK 2015 McDonald's 42.254 8% Beverages Mercedes-Benz 10 11 34.338 10 7% BMW 34.214 11 -8% WORLD'S MOST VALUABLE BRANDS BRAND REVENUE ($bn) COMPANY ADVERTISING ($bn) 11 12 Business services Intel 34.153 12 14% 12 9. Microsoft Google IBM CocaCola SAMSUNG Diversified Germany McDonald's Disney 13 14 32.223 13 6% 170.9 1.1 86.7 2.3 51.4 2.8 23.8 3.2 99.8 1.3 89.1 0.8 126 n/a 209.6 3.8 182.2 4.2 9.7 4.7 Cisco Restaurants 30.936 25% 14 13 14 Japan Amazon 29.478 8% 15 19 15 Media Oracle 25.980 -8% 16 18 16 Retail Šouth Korea НР 17 15 23.758 17 -8% Fast-moving consumer goods France Gillette 18 16 22.845 18 -9% Luxury Louis Vuitton 22.552 19 -9% 19 17 Honda 21.673 20 17% 20 20 Source: Interbrand Source: FactSet; Forbes 2015 21

The top 20 brands in the world

shared by Raconteur on Apr 30
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Infographic charting the UK’s top 10 most reputable brands, the top 20 best global brands by sector and country and the world’s most valuable brands according to Forbes

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