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Top 10 Social Media Sites That Failed Miserably

iTunes Ping Google + Delicious Diaspora Eons Xanga Orkut Digg Friendster MySpace TOP 10 SOCIAL FAL MEDIA ED sites that ITUNES PING 1 Apple's failed music social network Ping Steve Jobs described it as "sort of like Face- book and Twitter meet iTunes." WHY IT OVERLY FILTERED FAILED environment, t00 much censorship and restraints on user's experience TAGGED ON SERVICE Can only preview 30 Failed Facebook inte- gration, cutting off Ping's access to the rest of the social 80 seconds of 60 a song web 40 20 REDUNDANT SERVICE " J. JUL 2011 OCT 2011 JAN 2012 APR 2012 JUL 2012 OCT 2012 JAN 2013 Other social networks GOOGLE SEARCH QUERIES OVER TIME like Facebook make it easy to share music Source: www.google.com/trends GOOGLE+ Google+ Google's failed answer to Facebook WHY IT "Google was the rich kid who, after having discovered he wasn't invited to the party, built his own party "Social is people, and the people are on Facebook." FAILED SOCIAL isut a PRODUCT Social SO WHAT? Everyone is already partying with their real friends on facebook Google+ doesn't dramatically improve the online social experience 100 80 60 40 20 JAN 2011 JUL 2011 JAN 2012 JUL 2012 JAN 2013 GOOGLE SEARCH QUERIES OVER TIME Source: www.google.com/trends DELICIO.US Social bookmarking site WHY IT Pioneered Online Content Sharing FAILED STARTED IN 2003 $OLD OUT 100 to big corporations Out of touch with online social behavior 60 40 Implemented more restrictions on user 20 behavior through a new privacy policy Relaunched 2006 2007 2008 2009 2010 2011 2012 site with broken tools GOOGLE SEARCH QUERIES OVER TIME Source: www.google.com/trends EONS Failed MySpace for Old People Founded by founder of Monster.com Targeted baby boomers over 50 eons WHY IT FAILED 80 60 40 20 Bad idea to target demographics solely around age Baby boomers not ready for social media (2007) 2007 2008 2009 2010 2011 2012 GOOGLE SEARCH QUERIES OVER TIME Source: www.google.com/trends DIASPORA Failed rival to Facebook WHY IT diaspora* Disappeared as soon as it was mentioned Who? FAILED Requires people to install an app or "pod" on a computer or server (people are too lazy for that) INSTALL What? Almost duplicate version of Google+ with less features than Facebook 80 60 Where? 40 20 Facebook fixed its privacy issues, thereby axing the benefit of going to Diaspora JUL 2010 JAN 2011 JUL 2011 JAN 2012 JUL 2012 GOOGLE SEARCH QUERIES OVER TIME Source: www.google.com/trends ORKUT orkut One of the first failed social sites before Facebook WHY IT Only gained temporary traction in FAILED Brazil. TOO SLOW for Americans during launch. Other social networks were faster 08 60 40 20 Difficult for social sharing (no social sharing buttons like Facebook Likes) Can't find Orkut profiles on search engines 2006 2007 2008 2009 2010 2011 2012 GOOGLE SEARCH QUERIES OVER TIME Source: www.google.com/trends XANGA Overpowered by a Sexier MySpace WHY IT FAILED xanga .and more innovative blogging platforms 80 More powerful blogging platforms emerged 60 40 MySpace was just cooler place to be 2006 2007 2008 2009 2010 2011 2012 GOOGLE SEARCH QUERIES OVER TIME Source: www.google.com/trends DIGG Once a super successful news aggregator site IS NOW A SINKING SHIP "Consumers "They'll go wherever they can get info the fastest and the best are fickle." quality information." WHY IT FAILED 100 f 80 More powerful competitors rising 60 40 Share 20 Easier to share Digg outsourced community messaging news on other sites like Twitter 2006 2007 2008 2009 2010 2011 2012 and Facebook GOOGLE SEARCH QUERIES OVER TIME Source: www.google.com/trends FRIENDSTER Deflated Facebook's and MySpace's Forefather before it could balloon WHY IT FAILED Didn't focus on social sharing and connecting FAILED to address sluggish site loading issues FAILED to scale as the first massive 80 waves of new users signed on 40 MySpace and Facebook came along and provided a superior experience 2006 2007 2008 2009 2010 2011 2012 GOOGLE SEARCH QUERIES OVER TIME Source: www.google.com/trends MYSPACE myspace.com 'a place for friends 10 Dominated by Facebook's Innovation and more user friendly service WHY IT Every time I logged on it was just messages from bands I barely FAILED heard of Too much effort on developing an advertising platform and not enough on developing a social platform Facebook allows you to actually connect with real people, rather than bands or celebrities. AdsO Facebook provided a much better social platform that also appealed to a wider audience Adse 100 Lacked innovation 80 60 Too slow to adopt Ajax (no instant messaging) 40 Adse 20 Couldn't invite 2006 2007 2008 2009 2010 2011 2012 friends through email contact lists GOOGLE SEARCH QUERIES OVER TIME Source: www.google.com/trends Brought to you by: my life Find everyone. All in one place. http://www.mylife.com/ Resources: http://www.techrepublic.com/blog/cio-insights/a-rare-apple-failure-but-why-did-ping-go-pop/39749249 http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx http://www.zdnet.com/blog/violetblue/avos-delicious-disaster-lessons-from-a-complete-failure/705 http://www.techi.com/2012/08/why-diaspora-failed-and-why-their-failure-is-important-to-the-social-web/ http://news.ycombinator.com/item?id=3051892 http://refreshdays.blogspot.com/2011/01/why-orkut-failed.html http://www.computerworld.com/s/article/9214796/Elgan_Why_Digg_failed?taxonomyld=169&pageNumber=2 http://www.nytimes.com/2006/10/15/business/yourmoney/15friend.html?pagewanted=4&_r=0 http://www.forbes.com/sites/chunkamui/2011/01/12/why-facebook-beat-myspace-and-why-myspaces-revised-strategy-will-probably-fail/

Top 10 Social Media Sites That Failed Miserably

shared by brianimi on Jan 24
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Behold, an epic top 10 list of the most epically failed social media sites of all time.

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MyLife

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Social Media
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