Top 10 Branding Guidelines

TOP 10 BRANDING GUIDELINES What are the directions for building an online brand? INJI MEDIA stnategy and design by Directions My Places Make it Easy The quickest way to prevent sharing is by frustrating followers. Content and sharing options need to be user-friendly. Brand Launch Online Success Practice Patience This is a long-term strategy: not everything will GET DIRECTIONS go viral. However, the content that does gain traction will make your efforts worthwhile. Be True to the Brand Brands are recognized by design and tone. Keep the brand design consistent on every platform, Suggested routes Directions to building your online brand. and use the brand's voice to make relevant comments. Join the Conversation - 1. Know Your Audience Build your social kama by being helpful and adding value to the community. Answer comments, reply to consumers, and highlight experts on various digital platforms - this is a two-way conversation. 0.9 mi Know Your Audience 1 2. Message Accordingly Ask yourself: where is the audience and what are Consistency Counts they talking about? Find your people and meet them 2.1 mi there. Avoid experimenting with a platform that your Keep posts and information up to date and consistent. Setting and meeting expectations is the quickest way to engage an audience. A 3. Consistency Counts audience will not use. 1.0 mi W 4. Be True to the Brand Measure 8 Take the time to track your efforts and response. 1.4 mi Remember that clicks translate to sales; making P 5. Make it Easy Message Accordingly analytics a key part of the process is the only way to know if your efforts are working. 12.3 mi Each platform requires a different format and message, so know how to post properly and be sure to use site-specific content. * 6. Practice Patience 0.7 mi r 7. Join the Conversation 0.2 mi Refine 1 8. Measure 9. Use those analytics to adjust your strategy and make changes. Like anything else, there are good and bad fits. 1.1 mi Take the time to find what works best for the brand. 1 9. Refine 0.3 mi O 10. Rinse and Repeat 10 Rinse and Repeat www.njimedia.com TOP 10 BRANDING GUIDELINES What are the directions for building an online brand? INJI MEDIA stnategy and design by Directions My Places Make it Easy The quickest way to prevent sharing is by frustrating followers. Content and sharing options need to be user-friendly. Brand Launch Online Success Practice Patience This is a long-term strategy: not everything will GET DIRECTIONS go viral. However, the content that does gain traction will make your efforts worthwhile. Be True to the Brand Brands are recognized by design and tone. Keep the brand design consistent on every platform, Suggested routes Directions to building your online brand. and use the brand's voice to make relevant comments. Join the Conversation - 1. Know Your Audience Build your social kama by being helpful and adding value to the community. Answer comments, reply to consumers, and highlight experts on various digital platforms - this is a two-way conversation. 0.9 mi Know Your Audience 3 1 2. Message Accordingly Ask yourself: where is the audience and what are Consistency Counts they talking about? Find your people and meet them 2.1 mi there. Avoid experimenting with a platform that your Keep posts and information up to date and consistent. Setting and meeting expectations is the quickest way to engage an audience. A 3. Consistency Counts audience will not use. 1.0 mi W 4. Be True to the Brand Measure 8 Take the time to track your efforts and response. 1.4 mi Remember that clicks translate to sales; making P 5. Make it Easy Message Accordingly analytics a key part of the process is the only way to know if your efforts are working. 12.3 mi Each platform requires a different format and message, so know how to post properly and be sure to use site-specific content. * 6. Practice Patience 0.7 mi r 7. Join the Conversation 0.2 mi Refine 1 8. Measure 9. Use those analytics to adjust your strategy and make changes. Like anything else, there are good and bad fits. 1.1 mi Take the time to find what works best for the brand. 1 9. Refine 0.3 mi O 10. Rinse and Repeat 10 Rinse and Repeat www.njimedia.com TOP 10 BRANDING GUIDELINES What are the directions for building an online brand? INJI MEDIA stnategy and design by Directions My Places Make it Easy The quickest way to prevent sharing is by frustrating followers. Content and sharing options need to be user-friendly. Brand Launch Online Success Practice Patience This is a long-term strategy: not everything will GET DIRECTIONS go viral. However, the content that does gain traction will make your efforts worthwhile. Be True to the Brand Brands are recognized by design and tone. Keep the brand design consistent on every platform, Suggested routes Directions to building your online brand. and use the brand's voice to make relevant comments. Join the Conversation - 1. Know Your Audience Build your social kama by being helpful and adding value to the community. Answer comments, reply to consumers, and highlight experts on various digital platforms - this is a two-way conversation. 0.9 mi Know Your Audience 3 1 2. Message Accordingly Ask yourself: where is the audience and what are Consistency Counts they talking about? Find your people and meet them 2.1 mi there. Avoid experimenting with a platform that your Keep posts and information up to date and consistent. Setting and meeting expectations is the quickest way to engage an audience. A 3. Consistency Counts audience will not use. 1.0 mi W 4. Be True to the Brand Measure 8 Take the time to track your efforts and response. 1.4 mi Remember that clicks translate to sales; making P 5. Make it Easy Message Accordingly analytics a key part of the process is the only way to know if your efforts are working. 12.3 mi Each platform requires a different format and message, so know how to post properly and be sure to use site-specific content. * 6. Practice Patience 0.7 mi r 7. Join the Conversation 0.2 mi Refine 1 8. Measure 9. Use those analytics to adjust your strategy and make changes. Like anything else, there are good and bad fits. 1.1 mi Take the time to find what works best for the brand. 1 9. Refine 0.3 mi O 10. Rinse and Repeat 10 Rinse and Repeat www.njimedia.com TOP 10 BRANDING GUIDELINES What are the directions for building an online brand? INJI MEDIA stnategy and design by Directions My Places Make it Easy The quickest way to prevent sharing is by frustrating followers. Content and sharing options need to be user-friendly. Brand Launch Online Success Practice Patience This is a long-term strategy: not everything will GET DIRECTIONS go viral. However, the content that does gain traction will make your efforts worthwhile. Be True to the Brand Brands are recognized by design and tone. Keep the brand design consistent on every platform, Suggested routes Directions to building your online brand. and use the brand's voice to make relevant comments. Join the Conversation - 1. Know Your Audience Build your social kama by being helpful and adding value to the community. Answer comments, reply to consumers, and highlight experts on various digital platforms - this is a two-way conversation. 0.9 mi Know Your Audience 3 1 2. Message Accordingly Ask yourself: where is the audience and what are Consistency Counts they talking about? Find your people and meet them 2.1 mi there. Avoid experimenting with a platform that your Keep posts and information up to date and consistent. Setting and meeting expectations is the quickest way to engage an audience. A 3. Consistency Counts audience will not use. 1.0 mi W 4. Be True to the Brand Measure 8 Take the time to track your efforts and response. 1.4 mi Remember that clicks translate to sales; making P 5. Make it Easy Message Accordingly analytics a key part of the process is the only way to know if your efforts are working. 12.3 mi Each platform requires a different format and message, so know how to post properly and be sure to use site-specific content. * 6. Practice Patience 0.7 mi r 7. Join the Conversation 0.2 mi Refine 1 8. Measure 9. Use those analytics to adjust your strategy and make changes. Like anything else, there are good and bad fits. 1.1 mi Take the time to find what works best for the brand. 1 9. Refine 0.3 mi O 10. Rinse and Repeat 10 Rinse and Repeat www.njimedia.com TOP 10 BRANDING GUIDELINES What are the directions for building an online brand? INJI MEDIA stnategy and design by Directions My Places Make it Easy The quickest way to prevent sharing is by frustrating followers. Content and sharing options need to be user-friendly. Brand Launch Online Success Practice Patience This is a long-term strategy: not everything will GET DIRECTIONS go viral. However, the content that does gain traction will make your efforts worthwhile. Be True to the Brand Brands are recognized by design and tone. Keep the brand design consistent on every platform, Suggested routes Directions to building your online brand. and use the brand's voice to make relevant comments. Join the Conversation - 1. Know Your Audience Build your social kama by being helpful and adding value to the community. Answer comments, reply to consumers, and highlight experts on various digital platforms - this is a two-way conversation. 0.9 mi Know Your Audience 3 1 2. Message Accordingly Ask yourself: where is the audience and what are Consistency Counts they talking about? Find your people and meet them 2.1 mi there. Avoid experimenting with a platform that your Keep posts and information up to date and consistent. Setting and meeting expectations is the quickest way to engage an audience. A 3. Consistency Counts audience will not use. 1.0 mi W 4. Be True to the Brand Measure 8 Take the time to track your efforts and response. 1.4 mi Remember that clicks translate to sales; making P 5. Make it Easy Message Accordingly analytics a key part of the process is the only way to know if your efforts are working. 12.3 mi Each platform requires a different format and message, so know how to post properly and be sure to use site-specific content. * 6. Practice Patience 0.7 mi r 7. Join the Conversation 0.2 mi Refine 1 8. Measure 9. Use those analytics to adjust your strategy and make changes. Like anything else, there are good and bad fits. 1.1 mi Take the time to find what works best for the brand. 1 9. Refine 0.3 mi O 10. Rinse and Repeat 10 Rinse and Repeat www.njimedia.com