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today's coupon culture

COUPON FUNDAMENTALS THE "4S's In today's Coupon Culture, these are the new fundamentals: Scissors, smartphones, social sharing & saving lots in less time! SNIPPING PLUS CLICKING Greater savings tactics than last year: 79% using circulars more to plan shopping trips ARE SAVING UP TO $50- 79% using more print coupons this year weekly 79% using more mobile coupons this year 82% using more online coupons this year 2 SMARTPHONE SAVINGS 12% looked for deals via social media OVER THE PAST 21% accessed a coupon in an email 30 DAYS HOW ARE CONSUMERS 15% used a discount from a mobile text message USING THEIR 19% compared deals SMARTPHONES FOR SAVINGS? 15% downloaded a savings app 18% downloaded a coupon 3 SOCIAL SHARING HOW 82% 67% CONSUMERS of consumers share 55% or swap coupons ARE SHARING DEALS 40% 50% of people who always share deals save $31 or more weekly compared to 18% of people 28% who never share COUPON 4 SAVING TIME AND $$$ SPEND 2 HOURS OR LESS 62% WEEKLY SEEKING DEALS quicker and more efficient than before A TIGHT ECONOMY MEANS MORE SAVERS, MORE TECHNOLOGY USE TO SAVE sign up for an email newsletter 75% 25% OR like a page on Facebook 67% MORE CONSUMERS Tweet or 17% Retweet a deal WOULD: "up 5% from 2011 CATCHING ON TRENDING 9% are using more mobile 61% save up to $30 each week on average coupons and apps since last year (consistent since 2009) (Over 100% growth from 2011) 2012 2011 CONFIDENCE ABOUT FAMILY FINANCES HAS REMAINED FAIRLY STATIC (Over past three years) Source: RedPlum Purse String Study, 2012 | valassis.com redplum.com WORD OF MOUTH COUPON FUNDAMENTALS THE "4S's In today's Coupon Culture, these are the new fundamentals: Scissors, smartphones, social sharing & saving lots in less time! SNIPPING PLUS CLICKING Greater savings tactics than last year: 79% using circulars more to plan shopping trips ARE SAVING UP TO $50- 79% using more print coupons this year weekly 79% using more mobile coupons this year 82% using more online coupons this year 2 SMARTPHONE SAVINGS 12% looked for deals via social media OVER THE PAST 21% accessed a coupon in an email 30 DAYS HOW ARE CONSUMERS 15% used a discount from a mobile text message USING THEIR 19% compared deals SMARTPHONES FOR SAVINGS? 15% downloaded a savings app 18% downloaded a coupon 3 SOCIAL SHARING HOW 82% 67% CONSUMERS of consumers share 55% or swap coupons ARE SHARING DEALS 40% 50% of people who always share deals save $31 or more weekly compared to 18% of people 28% who never share COUPON 4 SAVING TIME AND $$$ SPEND 2 HOURS OR LESS 62% WEEKLY SEEKING DEALS quicker and more efficient than before A TIGHT ECONOMY MEANS MORE SAVERS, MORE TECHNOLOGY USE TO SAVE sign up for an email newsletter 75% 25% OR like a page on Facebook 67% MORE CONSUMERS Tweet or 17% Retweet a deal WOULD: "up 5% from 2011 CATCHING ON TRENDING 9% are using more mobile 61% save up to $30 each week on average coupons and apps since last year (consistent since 2009) (Over 100% growth from 2011) 2012 2011 CONFIDENCE ABOUT FAMILY FINANCES HAS REMAINED FAIRLY STATIC (Over past three years) Source: RedPlum Purse String Study, 2012 | valassis.com redplum.com WORD OF MOUTH

today's coupon culture

shared by couponcodes on Apr 15
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Technology, of course, is playing an increasingly prominent role in the coupon ecosystem, but what does that really look like? How many consumers have upped their use of coupons? What digital channels...

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