Tis' the Season to be Shoppse

BROUGHT TO YOU BY lab "Tis the season To be Shoppy READY. SET. Shop. 38% OF PEOPLE HAVE ALREADY STARTED THEIR HOLIDAY SHOPPING THE REST PLAN ON STARTING: 34% Black Friday 5% A few days before the holdiays 18% Early December 3% Cyber Monday WHERE EVERYONE IS SHOPPING Sale 66% 11% 23% SHOPPING ONLINE NOT ONLINE UNDECIDED COMPARED TO THE 2010 SEASON, PEOPLE PLAN TO SPEND: 37 49% 13% Quick Fact: In 2010, the average holiday shopper spent $107.50 on themselves. MORE THE SAME LESS THE BREAKDOWN: WHAT PEOPLE ARE PLANNING TO BUY 75% 67% 66% 54% 42% 41% Electronics Toys Clothes Gift Cards Books Jewelry C THE % OF PEOPLE WHO PLAN TO RESEARCH THE PERFECT GIFT VIA SOCIAL NETWORKS YES 61% 72% facebook OF THOSE NO ANSWERING 39% 13% You Tube YES... 7% twitter 2% Linked in 6% OTHER WHEN SEARCHING FOR GIFTS ONLINE, THESE OFFERS MAKE PEOPLE MORE LIKELY TO PURCHASE FROM A PARTICULAR RETAILER. 6% 5% free shipping experience with retailer sale 6% 32% multiple items purchased from retailer 11% earn points towards future purchases 17% free returns other 23% People plan to shop on: ' OVERALL, PEOPLE PLAN TO SPLIT I BLACK FRIDAY THEIR HOLIDAY SHOPPING UP BY.. 69% 49% In store CYBER MONDAY 43% Online 52% 8% Catalog or other AMOUNT PEOPLE WILL SPEND THIS HOLIDAY 6% <$100 24% $100 - $299 23% $300 - $499 16% $500 - $699 31% $700+ For survey methodology, or to receive the complete results for this survey, please email us at [email protected] lab