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Tips for Writtng Video Testimonials

TIPS FOR WRITING VIDEO Testimonials These days, many savvy shoppers are wary of advertisements. If they're going to buy something or work with someone, they don't want an ad to market it to them - they want to get all the ABS facts and make their own decision. That's where testimonials come in! 47% 47% of people who trust paid media 70 % of people trust online 70% This number has been declining reviews since 2009 A great video testimonial can help customers overcome their doubt because it doesn't feel like marketing. It's a totally different thing to hear exactly what a company has done for its customers from the mouth of someone outside of the company PRO TIP 1: TELL A STORY A testimonial shouldn't feel like marketing DIRECT & SPECIFIC A great video testimonial is direct and specific. Instead of explaining what a company did, focus on telling a story about a time a staff member got the job done on time with a smile on their face. The viewer gets the same message, but it feels more credible PRO TIP 2: KEEP IT SHORT & SWEET SHRT ATTNTION SPNS People have short attention spans: That's a fact. You only have a short window of time to catch and hold your viewers' interest, so make it count. The quicker you get to your points without sacfricing quality the better 321 Aim for a video no 60% of viewers will A video is preferably shorter than 1 minute longer than 3 minutes stop watching a video by the 2-minute mark REMEMBER you can always make more videos! PRO TIP 3: ANSWER QUESTIONS Q&A What they're looking for in a testimonial or video review is an answer to the question, "Can this company or product solve my problem?" You can help them out by showing how your product or company has solved other problems in the past If you're not sure exactly what to include in your video, just make sure your story answers questions like: What's the happy customer's name and what do they do for a living? What specific problems did they have, and how did the product, brand, or business solve them? What was the customer's experience like? Describe it in detail. Would the customer recommend the product, brand, or business to a friend? PRO TIP 3: LEAVE THE SCRIPT LOOSE THE PRODUCT'S KEY FEATURES ACT NOW! ARE. Are you a robot? Real people don't sound like a marketing pitch. They don't use formal language or talk like they're reading from a script LIGHTS! That's not to say a script can't be helpful for keeping your reader on track and ensuring they hit all the points you want to get across - it just means your CAMERA! script should sound natural and your reader should focus on getting the key ACTION! ideas down rather than saying every single word perfectly. Now you're ready to put your script together and see what you can make HTTP://www.NIELSENCOM/US/EN/PRESS-ROOM/2012/NIELSEN-GLOBAL-CONSUMERS-TRUST-IN-EARNED-ADVERTISNG-GROWSHTML STATISTIC FROM "RESEARCH SHOWS" CLAIM N SHORT AND SWEET: HTTP:/www.VDECBREWERY.COM/BLOG/18-VIDEO-MARKETING-STATISTICS

Tips for Writtng Video Testimonials

shared by Fiverr on Jul 07
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In today’s mobile, always on world, shoppers do their own research before making a purchase, no longer looking at ads to make the final decision. At the same time, online video consumption continues...

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