Tips to Boost Your Lead Generation

TIPS TO BOOST YOUR LEAD GENERATION "Leads are the metrics that, as marketers, we rely on. Because leads Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. mean money." -Kipp Bodnar WHAT GIVES? Here are techniques marketers should use to increase leads Mechanics of Lead Generation The best lead generation campaigns contain most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make lead generation happen. An offer is a piece of content that your target consumer percieves as high in value. Offers can include eBooks, whitepapers, free consultations and product demonstrations. Similar to your" like your blog, premium content informs or entertains your target consumer. In doing so, this premium content acts as a channel for your consumer to form context and connection with your brand. Offers: "free" content, A callto-action (CTA) is either text, on image or a button that links directly to a landing page so people can find and download your awesome offer. Call-to-Action: A landing page, unlike a normal website page, is a specialized page that contains information about a particular content offer and provides a form to download that offer. Landing Pages: You can't capture leads without forms. Forms will collect contact information from a visitor in exchange for your organization's content offer. Forms: Types of offers, in order of performance, that generate leads • eBooks or Guides • Templates or Presentations • Research & Reports • Whitepapers • Kits ndtle ofers packaged togehe • Live Webinars • On-demand Videos • Blog (nckdng offes in te vigoton or aidebart • Blog posts iFhere ia a CIA in the poat) • Middle-of-the-funnel offers (Deno Regu, Cone Sele, R IG Encourage Social Sharing in Someone that is just meeting your brand may be more interested in an informational piece like a guide or an eBook EARLY MIDDLE BUYING STAGES READY Someone that is ready to buy from your brand might be more interested in a free trial or a demo. Call-to-Action Landing Page Calls-to-action are meant to send visitors to a dedicated landing page where they receive a specific offer. According to HubSpot research, A/B testing your landing pages and other assets can help you generate up to 40% more leads for your business. 55% increase in leads by increasing landing pages from 10-15 TRAFFIC 50% 50% 10 Landing Pages 15 Landing Pages WHITEPAPER EBOOK WEBINAR FREE TRIAL 20% CONVERSION 25% CONVERSION According to a recent marketing benchmarks report, companies see a 55% increase in leads by increasing landing page from 10-15. The more content, offers and landing pages you create, the more opportunities to generate more leads for your business. RATE RATE Don't forget a Thank You Page! Use the Thank You page as an opportunity to promote more offers and content. This infographic brought to you by SYNECORE Follow us on Twitter @SyneCore Tech Read our Blog at engage.synecoretech.com http://www.synecoretech.com