Click me
Transcribed

A Timeline of the Social CRM Arms Race

BUDDYMEDIA THE NQUIRA. adesk.com Every brand needs a buddy FatW SOCIAL CRM ARMS RACE radian6 TaleoX SOFTW A TIMELINE WE MAKE BRANDS SOCIAL The past two weeks have been a flurry of purchasing activity for CRM giants salesforce.com and Oracle. In that time, the two companies have purchased 3 social media companies between them, amounting to an investment of almost $2 billion in the social space. However, these acquisitions have been part of a much larger string of social media purchases over the past year. Let's take a look at the moves that have been made to make a true social CRM a reality. -ORACLE 2011 -salesforce.com $31 dindiM Jan. 6 MILLION DIMDIM web conferencing Dimdim offers a robust tool for scheduling online web conferencing. This acquisition added a new dimension of social collaboration to salesforce.com's offerings. do $30 MİLLION DO.COM social task management Feb. 1 Do is a social productivity app for teams to collaboratively create and share tasks, notes and projects. This acquisition added both mobile and social task management for salesforce.com. S326 radian6 Mar. 30 MILLION RADIAN6 social analytics Radian6 is an industry leader in social analytics, offering social media monitoring tools, social media engagement software and social CRM and marketing. NOT FatWire SOFTWARE DISCLOSED FATWIRE experience management FatWire is a leading provider of web experience management solutions. Oracle and FatWire together expect to provide the most complete web experience management solution. (Jun. 21 NOT DISCLOSED INQUIRA. Jul. 28 $50 adesk.com MILLION INQUIRA knowledge management InQuira empowers Oracle customers with social media tools to encourage community interaction that drives loyalty and extends the company's knowledge base. Sept. 21 DESK.COM social support Desk.com allows companies to connect with their customers on Facebook and Twitter as easily as on traditional support channels like email, phone and web. $1.5 BILLION RightNow. Oct. 24 NOT model metrics DISCLOSED RIGHTNOW social experience RightNow is designed for companies to extend the customer experience to the places where consumers are learning, sharing and buying across the social web. Nov. 14 MODEL METRICS social cloud Model Metrics provides mobile and social cloud consulting services. Model Metrics is meant to "add mobile and social expertise" to salesforce.com's current offerings the company says. NOT DISCLOSED Rypple Dec. 15 RYPPLE social performance 2012 Rypple helps great teams work better together with social software for ongoing recognition, feedback and coaching. It will add a social dynamic to team- based salesforce.com products. Taleo $1.9 BİLLION Feb. 9 TALEO social talent management Oracle and Taleo expect to create a comprehensive cloud offering for organizations to manage their Human Resource operations and employee careers. Taleo offers cutting edge social recruitment tools. • $300 vitrue Mar. 23 MILLION WE MAKE BRANDS SOCIAL VITRUE relationship management Vitrue provides a Social Relationship Management platform that gives brands and agencies the tools and technology they need to execute their social marketing strategies. NOT DISCLOSED Istypi. May 12 STYPI social document creation Stypi is a real time, cloud-based editor that allows multiple users to make changes to a single document at the same time. $689 MILLION BUDDYMEDIA Jun. 5 Every brand needs a buddy™ BUDDY MEDIA social enterprise Buddy Media provides a robust suite of products that allow major brands to build and maintain social relationships that will develop and accelerate their business. collective intellect NOT DISCLOSED (Jun. 6 COLLECTIVE INTELLECT real time analytics Collective Intellect provides analytics and reporting to identify, record and optimize key social media performance indicators. PRESENT ORACLE salesforce.com ESTIMATED AMOUNT SPENT: ESTIMATED AMOUNT SPENT: 05 BLN 03 BLN For more industry news and marketing tips, visit Pardot.com/blog pardot marketing automation BUDDYMEDIA THE NQUIRA. adesk.com Every brand needs a buddy FatW SOCIAL CRM ARMS RACE radian6 TaleoX SOFTW A TIMELINE WE MAKE BRANDS SOCIAL The past two weeks have been a flurry of purchasing activity for CRM giants salesforce.com and Oracle. In that time, the two companies have purchased 3 social media companies between them, amounting to an investment of almost $2 billion in the social space. However, these acquisitions have been part of a much larger string of social media purchases over the past year. Let's take a look at the moves that have been made to make a true social CRM a reality. -ORACLE 2011 -salesforce.com $31 dindiM Jan. 6 MILLION DIMDIM web conferencing Dimdim offers a robust tool for scheduling online web conferencing. This acquisition added a new dimension of social collaboration to salesforce.com's offerings. do $30 MİLLION DO.COM social task management Feb. 1 Do is a social productivity app for teams to collaboratively create and share tasks, notes and projects. This acquisition added both mobile and social task management for salesforce.com. S326 radian6 Mar. 30 MILLION RADIAN6 social analytics Radian6 is an industry leader in social analytics, offering social media monitoring tools, social media engagement software and social CRM and marketing. NOT FatWire SOFTWARE DISCLOSED FATWIRE experience management FatWire is a leading provider of web experience management solutions. Oracle and FatWire together expect to provide the most complete web experience management solution. (Jun. 21 NOT DISCLOSED INQUIRA. Jul. 28 $50 adesk.com MILLION INQUIRA knowledge management InQuira empowers Oracle customers with social media tools to encourage community interaction that drives loyalty and extends the company's knowledge base. Sept. 21 DESK.COM social support Desk.com allows companies to connect with their customers on Facebook and Twitter as easily as on traditional support channels like email, phone and web. $1.5 BILLION RightNow. Oct. 24 NOT model metrics DISCLOSED RIGHTNOW social experience RightNow is designed for companies to extend the customer experience to the places where consumers are learning, sharing and buying across the social web. Nov. 14 MODEL METRICS social cloud Model Metrics provides mobile and social cloud consulting services. Model Metrics is meant to "add mobile and social expertise" to salesforce.com's current offerings the company says. NOT DISCLOSED Rypple Dec. 15 RYPPLE social performance 2012 Rypple helps great teams work better together with social software for ongoing recognition, feedback and coaching. It will add a social dynamic to team- based salesforce.com products. Taleo $1.9 BİLLION Feb. 9 TALEO social talent management Oracle and Taleo expect to create a comprehensive cloud offering for organizations to manage their Human Resource operations and employee careers. Taleo offers cutting edge social recruitment tools. • $300 vitrue Mar. 23 MILLION WE MAKE BRANDS SOCIAL VITRUE relationship management Vitrue provides a Social Relationship Management platform that gives brands and agencies the tools and technology they need to execute their social marketing strategies. NOT DISCLOSED Istypi. May 12 STYPI social document creation Stypi is a real time, cloud-based editor that allows multiple users to make changes to a single document at the same time. $689 MILLION BUDDYMEDIA Jun. 5 Every brand needs a buddy™ BUDDY MEDIA social enterprise Buddy Media provides a robust suite of products that allow major brands to build and maintain social relationships that will develop and accelerate their business. collective intellect NOT DISCLOSED (Jun. 6 COLLECTIVE INTELLECT real time analytics Collective Intellect provides analytics and reporting to identify, record and optimize key social media performance indicators. PRESENT ORACLE salesforce.com ESTIMATED AMOUNT SPENT: ESTIMATED AMOUNT SPENT: 05 BLN 03 BLN For more industry news and marketing tips, visit Pardot.com/blog pardot marketing automation BUDDYMEDIA THE NQUIRA. adesk.com Every brand needs a buddy FatW SOCIAL CRM ARMS RACE radian6 TaleoX SOFTW A TIMELINE WE MAKE BRANDS SOCIAL The past two weeks have been a flurry of purchasing activity for CRM giants salesforce.com and Oracle. In that time, the two companies have purchased 3 social media companies between them, amounting to an investment of almost $2 billion in the social space. However, these acquisitions have been part of a much larger string of social media purchases over the past year. Let's take a look at the moves that have been made to make a true social CRM a reality. -ORACLE 2011 -salesforce.com $31 dindiM Jan. 6 MILLION DIMDIM web conferencing Dimdim offers a robust tool for scheduling online web conferencing. This acquisition added a new dimension of social collaboration to salesforce.com's offerings. do $30 MİLLION DO.COM social task management Feb. 1 Do is a social productivity app for teams to collaboratively create and share tasks, notes and projects. This acquisition added both mobile and social task management for salesforce.com. S326 radian6 Mar. 30 MILLION RADIAN6 social analytics Radian6 is an industry leader in social analytics, offering social media monitoring tools, social media engagement software and social CRM and marketing. NOT FatWire SOFTWARE DISCLOSED FATWIRE experience management FatWire is a leading provider of web experience management solutions. Oracle and FatWire together expect to provide the most complete web experience management solution. (Jun. 21 NOT DISCLOSED INQUIRA. Jul. 28 $50 adesk.com MILLION INQUIRA knowledge management InQuira empowers Oracle customers with social media tools to encourage community interaction that drives loyalty and extends the company's knowledge base. Sept. 21 DESK.COM social support Desk.com allows companies to connect with their customers on Facebook and Twitter as easily as on traditional support channels like email, phone and web. $1.5 BILLION RightNow. Oct. 24 NOT model metrics DISCLOSED RIGHTNOW social experience RightNow is designed for companies to extend the customer experience to the places where consumers are learning, sharing and buying across the social web. Nov. 14 MODEL METRICS social cloud Model Metrics provides mobile and social cloud consulting services. Model Metrics is meant to "add mobile and social expertise" to salesforce.com's current offerings the company says. NOT DISCLOSED Rypple Dec. 15 RYPPLE social performance 2012 Rypple helps great teams work better together with social software for ongoing recognition, feedback and coaching. It will add a social dynamic to team- based salesforce.com products. Taleo $1.9 BİLLION Feb. 9 TALEO social talent management Oracle and Taleo expect to create a comprehensive cloud offering for organizations to manage their Human Resource operations and employee careers. Taleo offers cutting edge social recruitment tools. • $300 vitrue Mar. 23 MILLION WE MAKE BRANDS SOCIAL VITRUE relationship management Vitrue provides a Social Relationship Management platform that gives brands and agencies the tools and technology they need to execute their social marketing strategies. NOT DISCLOSED Istypi. May 12 STYPI social document creation Stypi is a real time, cloud-based editor that allows multiple users to make changes to a single document at the same time. $689 MILLION BUDDYMEDIA Jun. 5 Every brand needs a buddy™ BUDDY MEDIA social enterprise Buddy Media provides a robust suite of products that allow major brands to build and maintain social relationships that will develop and accelerate their business. collective intellect NOT DISCLOSED (Jun. 6 COLLECTIVE INTELLECT real time analytics Collective Intellect provides analytics and reporting to identify, record and optimize key social media performance indicators. PRESENT ORACLE salesforce.com ESTIMATED AMOUNT SPENT: ESTIMATED AMOUNT SPENT: 05 BLN 03 BLN For more industry news and marketing tips, visit Pardot.com/blog pardot marketing automation BUDDYMEDIA THE NQUIRA. adesk.com Every brand needs a buddy FatW SOCIAL CRM ARMS RACE radian6 TaleoX SOFTW A TIMELINE WE MAKE BRANDS SOCIAL The past two weeks have been a flurry of purchasing activity for CRM giants salesforce.com and Oracle. In that time, the two companies have purchased 3 social media companies between them, amounting to an investment of almost $2 billion in the social space. However, these acquisitions have been part of a much larger string of social media purchases over the past year. Let's take a look at the moves that have been made to make a true social CRM a reality. -ORACLE 2011 -salesforce.com $31 dindiM Jan. 6 MILLION DIMDIM web conferencing Dimdim offers a robust tool for scheduling online web conferencing. This acquisition added a new dimension of social collaboration to salesforce.com's offerings. do $30 MİLLION DO.COM social task management Feb. 1 Do is a social productivity app for teams to collaboratively create and share tasks, notes and projects. This acquisition added both mobile and social task management for salesforce.com. S326 radian6 Mar. 30 MILLION RADIAN6 social analytics Radian6 is an industry leader in social analytics, offering social media monitoring tools, social media engagement software and social CRM and marketing. NOT FatWire SOFTWARE DISCLOSED FATWIRE experience management FatWire is a leading provider of web experience management solutions. Oracle and FatWire together expect to provide the most complete web experience management solution. (Jun. 21 NOT DISCLOSED INQUIRA. Jul. 28 $50 adesk.com MILLION INQUIRA knowledge management InQuira empowers Oracle customers with social media tools to encourage community interaction that drives loyalty and extends the company's knowledge base. Sept. 21 DESK.COM social support Desk.com allows companies to connect with their customers on Facebook and Twitter as easily as on traditional support channels like email, phone and web. $1.5 BILLION RightNow. Oct. 24 NOT model metrics DISCLOSED RIGHTNOW social experience RightNow is designed for companies to extend the customer experience to the places where consumers are learning, sharing and buying across the social web. Nov. 14 MODEL METRICS social cloud Model Metrics provides mobile and social cloud consulting services. Model Metrics is meant to "add mobile and social expertise" to salesforce.com's current offerings the company says. NOT DISCLOSED Rypple Dec. 15 RYPPLE social performance 2012 Rypple helps great teams work better together with social software for ongoing recognition, feedback and coaching. It will add a social dynamic to team- based salesforce.com products. Taleo $1.9 BİLLION Feb. 9 TALEO social talent management Oracle and Taleo expect to create a comprehensive cloud offering for organizations to manage their Human Resource operations and employee careers. Taleo offers cutting edge social recruitment tools. • $300 vitrue Mar. 23 MILLION WE MAKE BRANDS SOCIAL VITRUE relationship management Vitrue provides a Social Relationship Management platform that gives brands and agencies the tools and technology they need to execute their social marketing strategies. NOT DISCLOSED Istypi. May 12 STYPI social document creation Stypi is a real time, cloud-based editor that allows multiple users to make changes to a single document at the same time. $689 MILLION BUDDYMEDIA Jun. 5 Every brand needs a buddy™ BUDDY MEDIA social enterprise Buddy Media provides a robust suite of products that allow major brands to build and maintain social relationships that will develop and accelerate their business. collective intellect NOT DISCLOSED (Jun. 6 COLLECTIVE INTELLECT real time analytics Collective Intellect provides analytics and reporting to identify, record and optimize key social media performance indicators. PRESENT ORACLE salesforce.com ESTIMATED AMOUNT SPENT: ESTIMATED AMOUNT SPENT: 05 BLN 03 BLN For more industry news and marketing tips, visit Pardot.com/blog pardot marketing automation BUDDYMEDIA THE NQUIRA. adesk.com Every brand needs a buddy FatW SOCIAL CRM ARMS RACE radian6 TaleoX SOFTW A TIMELINE WE MAKE BRANDS SOCIAL The past two weeks have been a flurry of purchasing activity for CRM giants salesforce.com and Oracle. In that time, the two companies have purchased 3 social media companies between them, amounting to an investment of almost $2 billion in the social space. However, these acquisitions have been part of a much larger string of social media purchases over the past year. Let's take a look at the moves that have been made to make a true social CRM a reality. -ORACLE 2011 -salesforce.com $31 dindiM Jan. 6 MILLION DIMDIM web conferencing Dimdim offers a robust tool for scheduling online web conferencing. This acquisition added a new dimension of social collaboration to salesforce.com's offerings. do $30 MİLLION DO.COM social task management Feb. 1 Do is a social productivity app for teams to collaboratively create and share tasks, notes and projects. This acquisition added both mobile and social task management for salesforce.com. S326 radian6 Mar. 30 MILLION RADIAN6 social analytics Radian6 is an industry leader in social analytics, offering social media monitoring tools, social media engagement software and social CRM and marketing. NOT FatWire SOFTWARE DISCLOSED FATWIRE experience management FatWire is a leading provider of web experience management solutions. Oracle and FatWire together expect to provide the most complete web experience management solution. (Jun. 21 NOT DISCLOSED INQUIRA. Jul. 28 $50 adesk.com MILLION INQUIRA knowledge management InQuira empowers Oracle customers with social media tools to encourage community interaction that drives loyalty and extends the company's knowledge base. Sept. 21 DESK.COM social support Desk.com allows companies to connect with their customers on Facebook and Twitter as easily as on traditional support channels like email, phone and web. $1.5 BILLION RightNow. Oct. 24 NOT model metrics DISCLOSED RIGHTNOW social experience RightNow is designed for companies to extend the customer experience to the places where consumers are learning, sharing and buying across the social web. Nov. 14 MODEL METRICS social cloud Model Metrics provides mobile and social cloud consulting services. Model Metrics is meant to "add mobile and social expertise" to salesforce.com's current offerings the company says. NOT DISCLOSED Rypple Dec. 15 RYPPLE social performance 2012 Rypple helps great teams work better together with social software for ongoing recognition, feedback and coaching. It will add a social dynamic to team- based salesforce.com products. Taleo $1.9 BİLLION Feb. 9 TALEO social talent management Oracle and Taleo expect to create a comprehensive cloud offering for organizations to manage their Human Resource operations and employee careers. Taleo offers cutting edge social recruitment tools. • $300 vitrue Mar. 23 MILLION WE MAKE BRANDS SOCIAL VITRUE relationship management Vitrue provides a Social Relationship Management platform that gives brands and agencies the tools and technology they need to execute their social marketing strategies. NOT DISCLOSED Istypi. May 12 STYPI social document creation Stypi is a real time, cloud-based editor that allows multiple users to make changes to a single document at the same time. $689 MILLION BUDDYMEDIA Jun. 5 Every brand needs a buddy™ BUDDY MEDIA social enterprise Buddy Media provides a robust suite of products that allow major brands to build and maintain social relationships that will develop and accelerate their business. collective intellect NOT DISCLOSED (Jun. 6 COLLECTIVE INTELLECT real time analytics Collective Intellect provides analytics and reporting to identify, record and optimize key social media performance indicators. PRESENT ORACLE salesforce.com ESTIMATED AMOUNT SPENT: ESTIMATED AMOUNT SPENT: 05 BLN 03 BLN For more industry news and marketing tips, visit Pardot.com/blog pardot marketing automation

A Timeline of the Social CRM Arms Race

shared by Pardot on Jun 11
2,255 views
2 shares
0 comments
Pardot has created an infographic timeline of the recent social media acquisitions made by salesforce.com and Oracle. The social CRM is quickly shaping up to be the next evolution in business strategy.

Publisher

pardot

Designer


Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size