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Time spent on social media

TIME SPENT STATISTICS



AVERAGE TIME VISITORS SPEND ON SOCIAL NETWORKING SITES PER MONTH



Facebook 6.75 H



tumblr 1.5H



Pinterest 1.5H



Twitter 21MIN



LinkedIn 17MIN



Google Plus+ 3MIN



AVERAGE TIME AMERICANS SPEND ON VARIOUS ACTIVITIES PER MONTH



2006 -------------------------------------------------------> 2011



Social networking 2.7 hrs 6.9 hrs



Phone, email, mail 5.7 hrs 4.8 hrs



Socializing in person 22.8 hrs 21 hrs



Taking care of household members 15.9 hrs 15.3 hrs



Watching TV offline 71.1 hrs 59.4 hrs



Watching TV online 6.3 hrs 23.1 hrs



AVERAGE TIME U.S. CUSTOMERS OF ONLINE VIDEO SITES SPEND ON SUCH SITES PER MONTH



Hulu 2.5 hrs



Netflix 10 hrs



Youtube 3 hrs



Tudou 2.5 hrs



INTERNET & TV



65% of U.S. tablet owners surf the web while watching TV. Among such viewers, 60% of women and 44% of men visited a social networking site while watching a program.



HOW PEOPLE SURF



TV + www



10%* Watching TV and accessing websites associated with the network they are watching



TV + Facebook



29%** Watching TV and using Facebook concurrently



TV + @



61%** Watching TV and using Internet concurrently



* 10% was for a particular network, not an average



** Average across 10 networks/network groups; 5-week study period



HOW AMERICANS WATCH TV



TV Only 72%



TV Internet & Mobile 17*



Internet & Mobile Only 11%



Traditional TV



288 million



Online



143 million



Timeshifted (DVR)



111 million



Mobile Phone



30 million



* 17% figure represents multi-screen customers who access content via 2 or more platforms (TV & Internet; TV & mobile; TV, Internet & mobile; or Internet & mobile).



People who watch TV online as well as through traditional TV watch 25% more TV



Peak time for watching TV on a computer is during the workday



THE UBIQUITY OF SOCIAL MEDIA



100% of the Ad Age Top 100 Advertisers have established Facebook pages for their brands.



Social media accounts for 18% of time spent online.



55+ 9%



The fastest growing social networking user segments are males (of all ages), and people over 55 (each of these segments increased by more than 9% between July 2010 and October 2011)



22% 42% 34%



Among 15-24 year olds, between July 2010 and October 2011, engagement with email and instant messaging fell 22% and 42%, respectively, while social media engagement rose 34%.



2008 2009 2010 2011 2012



% of people in the U.S. who have a social networking profile



24% 34% 48% 52% 56%



% of people in the U.S. who use social media several times a day



5% 7% 15% 18% 22%

Time spent on social media

shared by michelasbaffo on Nov 29, 2012 in Social Media

Time spent on social media

shared by michelasbaffo on Nov 29, 2012 in Social Media

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How much time Americans spend on social media: Facebook, Twitter, Google Plus, Tumblr, Pinterest...
Rank: 359 of 4448 in Social Media

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