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TIME SPENT STATISTICS
AVERAGE TIME VISITORS SPEND ON SOCIAL NETWORKING SITES PER MONTH
Facebook 6.75 H
Google Plus+ 3MIN
AVERAGE TIME AMERICANS SPEND ON VARIOUS ACTIVITIES PER MONTH
2006 -------------------------------------------------------> 2011
Social networking 2.7 hrs 6.9 hrs
Phone, email, mail 5.7 hrs 4.8 hrs
Socializing in person 22.8 hrs 21 hrs
Taking care of household members 15.9 hrs 15.3 hrs
Watching TV offline 71.1 hrs 59.4 hrs
Watching TV online 6.3 hrs 23.1 hrs
AVERAGE TIME U.S. CUSTOMERS OF ONLINE VIDEO SITES SPEND ON SUCH SITES PER MONTH
Hulu 2.5 hrs
Netflix 10 hrs
Youtube 3 hrs
Tudou 2.5 hrs
INTERNET & TV
65% of U.S. tablet owners surf the web while watching TV. Among such viewers, 60% of women and 44% of men visited a social networking site while watching a program.
HOW PEOPLE SURF
TV + www
10%* Watching TV and accessing websites associated with the network they are watching
TV + Facebook
29%** Watching TV and using Facebook concurrently
TV + @
61%** Watching TV and using Internet concurrently
* 10% was for a particular network, not an average
** Average across 10 networks/network groups; 5-week study period
HOW AMERICANS WATCH TV
TV Only 72%
TV Internet & Mobile 17*
Internet & Mobile Only 11%
* 17% figure represents multi-screen customers who access content via 2 or more platforms (TV & Internet; TV & mobile; TV, Internet & mobile; or Internet & mobile).
People who watch TV online as well as through traditional TV watch 25% more TV
Peak time for watching TV on a computer is during the workday
THE UBIQUITY OF SOCIAL MEDIA
100% of the Ad Age Top 100 Advertisers have established Facebook pages for their brands.
Social media accounts for 18% of time spent online.
The fastest growing social networking user segments are males (of all ages), and people over 55 (each of these segments increased by more than 9% between July 2010 and October 2011)
22% 42% 34%
Among 15-24 year olds, between July 2010 and October 2011, engagement with email and instant messaging fell 22% and 42%, respectively, while social media engagement rose 34%.
2008 2009 2010 2011 2012
% of people in the U.S. who have a social networking profile
24% 34% 48% 52% 56%
% of people in the U.S. who use social media several times a day
5% 7% 15% 18% 22%
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.