1 in 4 girls are sexually abused by age 18 (1 in 6 for boys). These numbers are hard to look at. They are depressing and make us want to turn away. But, as hard as it is, the only way to create solutions for such major problems, is to face the realities.
Ms. Foundation is a social justice organization that works to promote equality worldwide. Focusing—but not limited to—issues that affect women and children. They approached Hyperakt for some help in communicating the harsh realities of child abuse to the public in an accessible way.
We worked with them to create a brief animation that serves as a call to action, asking the viewer to face the truth and get involved. Our intent was to temper the hard facts, with a softer, friendly tone, without losing the urgency and importance of the cause.
The Ms. Foundation partners with a variety of other organizations to implement their goals. We helped them deliver several versions of the video, customized to their different partners. This is an alternate cut of the final animation. In the video you see here, we expanded on some of our early ideas, creating a new version altogether. This issue is very important to us and we are grateful for the opportunity to use our work to help deliver this crucial message.