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The Tiger Woods Economy

THE TIGER WOODS ECONOMY 20% mint 2008 Percentage of time key Woods sponsors cited his name or image in their ads from January-October, 2009 ADMIT ONE 2010 2010 Ticket and sponsorship sales are down 15%-20% at Torrey Pines from the last Accenture (83%) Gatorade (23%) Tag Heuer (23%) Ratings could be up as much as 20% over last year's Masters tournament. time Woods played in 2008. -----......--.........--..........-.........-..........--........ $30,000,000 ш Gillette (9%) Electronic Arts Nike The 2007 & 2008 Buick Opens, each won by Tiger Woods, attracted roughly 45,000-55,000 out-of-town visitors & generated economic impacts of around $30 million for the city. (5%) (4%) ------- The Tiger-less Tour's average household TV ratings and audiences are down 11% through March 7 compared with the same period last year. 11% ---------------------------------- 600M 2$ -----------------..--------------. Remaining Sponsorships: EA Sports Golf Digest Net Jets Nike Golf Tatweer: The Tiger Woods Dubai TLC Laser Eye Centers Upper Deck 105M 1996 2010 Career Earnings from Golf Endorsement earnings (per year) • Net worth (May 2009) The "Tiger Effect" has boosted prize money from $65.95 million in 1996 to $279.8 million this year. ------------------------ 24 hours after Tiger's announcement, prices climbed by approximately 30%. .....-*¯** Cut Sponsorships: ADMIT ONE Gatorade Four-day tickets $2,600 to $2,710 Thursday only tickets $746 to $759 Friday-only tickets $733 to $801 Saturday-only tickets $661 to $742 Sunday-only tickets $661 to $689 AT&T Accenture Gillette Tag Heuer AOMIT ONE Sources: ESPN, Forbes, CNN, Brand Week, USA Today 2010 Masters' sponsors include IBM, Exxon Mobil, Coca-Cola, AT&T and Mercedes. Coca-Cola at&t O ExonMobil EM Mercedes-Benz Augusta Standard The tournament sponsors caught a huge break, locking in the pricing of their ad slots prior to Tiger's decision. This 11 12 1 10 50% 10 means the networks will not be able to charge proportionately astronomical prices for the typical 20-50% increase in golf ratings when he is on the course Augusta National allows only four minutes of commercials per hour, instead of the usual 12 or more.

The Tiger Woods Economy

shared by aleks on Mar 23
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Tiger Woods is a golfing dream and an advertising millionaire. This infographic looks at the financial world of the golf superstar and showcases some of the most impressive facts and figures in addit...

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Ross Crooks

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Sports
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