Three Device Ecosystem

Internet Three device eco system iab Advertising Bureau UK Desktop Smartphone Tablet Early morning What l'll do with my device today 4-6AM Social Networks Email 61% 60% Email 57% Morning Social Networks 45% Social Networks Email 57% 51% 7-9AM News, wegther, sportš updates Retail 28% 31% Retail 35% Banking/ finance 22% Entertainment 26% Entertainment 30% Career/work rélated Video or TV content 19% Retail 17% 27% Late Social Networks, Retail, News, Reading mag/paper Entertainment Research 13% Information 15% 12% morning 10-12AM No other device available What role it will play for me Early afternoon 53% Easiest for me to pick up 49% "News, weather and sports Easiest to pick up 1-3pM 37% Preferred format Fastest at giving what I need 46% Screen interface is easier to use 37% 29% Screen interface is easier to use News and Entertainment Afternoon 4-брМ No other device available Format I prefer 32% 27% Greatest privacy 13% Preferred apps 24% Always prefer to use this device 31% Cheap for accessing the Internet Early evening 7-9pM 10% Habit Preferred apps 27% Social networks 23% Has apps or programmes I prefer to use Benefit it gives me Late Keep in touch on the move Be entertained Store important information evening 10-12pM |Living room. Smail + Social networks, Retail Always prefer to use this device 72% 95% 19% Ensure I am secure and protected Socialise with others Explore new things 68% 78% 16% Night time Help me be better at the things I care about most Have up to date info at my fingertips Express my identity or máke a státement 53% 78% 12% 1-ЗАМ [email protected] www.iabuk.net sparkler