Thirteen points for a well done B2B website

thirteen points FOR A IIIELL DONE B2B EBSITE user experience Trends and leanings for 2013 supply identity relationship START NAVIGATION Bring the visitor where he wants to be and should be, without worrying too much logic (people don't surfin a logical way) Facilitate surfing flows and free navigation zero-dick strategy 3 FEATURES i.e., highlight link to the page from which the visitor entered Identify your target, and develop functionalities that allow Ensure an enjoying experience on each platform experiences targeted on its interests computer mobuile 5. VISUAL FEELING Choose a simple and clean design, with big text, colorful writings, large visual tablet Use a lot of video, quick and simple to display Being original is not essential Better to be comfortable 7. Less flash, more HTML 5 (which provides a lot of functionality and the same potential for animation) Y Take care drawing the offer, illustrate it in an authentic original and consistent way (infographic), with clarity and concreteness (case study) Y Highlight prices, rates, pricing models and methods of service, if possible Propose the level of detail that is necessary, taking into account curiosity and points of interest of surfers 10 Y Communicate the company mission generously and spontaneously: ililu information, stories, faces Y Make the company profile humanistic, exploiting people, values and culture You Tube Y Include social media features: "I like it" from Facebook, YouTube channel, Linkedin profiles, Twitter, which allow comments and more 12 y Check activities on your website: CRM systems, content management to know ROI of display marketing, PPC, email marketing 13 Y Facilitate contact: a live chat can be important for B2B websites interested in providing first class service! Biscione Associati www.biscioneassociati.it/100a1.html © Biscione Associati (H