A third of European travellers can't place their destination on a map

Travelling somewhere new is always a fun and exciting experience – but it helps if you know where you're going Research from British Airways has shown that ONE THIRD of holidaymakers have visited a European country - but can't pick it out on a map Commonly Confused Countries % of people not confident they could pinpoint their holiday destination on a map 33% 23% 22% 21% 18% 14% 15% 17% 18% 14% Up to one third of travellers couldn't find their destination on a map And when they tried to guess where their country was... 2% 5% 5% 4% 10% 11% 9% 12% 9% 12% BELARUS UKRAINE DENMARK FRANCE BELGIUM GREECE UK In fact a fifth claimed they would be hard pushed to even name the capital city of the country they visited Common factors considered 65% when choosing a destination the temperature of the country 61% 52% turned out to be the most important factor for 65% of closely followed by local attractions with 61% accommodation is incredibly important for 52% people 48% always look into what the hotel's facilities are like 24% 34% 47% like to find out about like to know where the are concerned the swimming pools nearest beach is about currency 1 in 10 like to know where the pubs are Seven in 10 people realised they should be more knowledgeable about their holiday destinations in the future BRITISH AIRWAYS IRELAND PORTUGAL THE NETHERLANDS SPAIN FRANCE GERMANY ITALY GREECE CYPRUS TURKEY