The State and Trends of Mobile Internet

BROWSE 'n MOVE The State and Trends of MOBILE INTERNET E PRESENTED BY WebHostingBuzz GLOBAL MOBILE USERS 5.3bn MOBILE USERS -7bn WORLD POPULATION = 1 BILLION 90% OF THE WORLD HAS MOBILE NET WORK COVERAGE E. EUROPE / ASIA / PACIFIC NORTH AMERICA 37% 63% 90% 10% WESTERN EUROPE SOUTH AMERICA 2% 98% 68% 32% AFRICA 96% 4% FEATURE PHONE SMARTPHONE CONSUMER PHONE USAGE 60% 22.9% SMARTPHONE USAGE TIME SPENT ONLINE 40% 24.8% HOW DO PEOPLE SPEND TIME ON THEIR MOBILE PHONES? 70% FEATURE PHONE SMARTPHONE 50% 30% 10% MUSIC WEATHER DINING TRAVEL ENTERTAINMENT FOOD/DRINK MAPS/NAVIGATION VIDEO/MOVIES HOUSEHOLD "MOBILE-ONLY" GENERATION MOST WORLDWIDE MOBILE WEB USERS ARE MOBILE-ONLY <25% DEVELOPED NATIONS USA - 25% UK - 22% RUSSIA - 19% >25% DEVELOPING NATIONS EGYPT - 70% INDIA - 59% NIGERIA - 50% WORLDWIDE SMARTPHONE MARKET SHARE 101.2 TOTAL SHIPMENTS (Q4 2010) 33.3% 30.6% 2.9% 3.1% 14.4% 16.0% ?1m, 64.8% OTHERS WINDOWS 36% 86% 30% NOKIA BLACKBERRY APPLE 615.1% ANDROID -20.3% OS VENDOR GROWTH/DECLINE OS PREFERENCE BY GENDER 61% 51% 51% 39% 41% 49% 49% 59% NOKIA CONSUMER MOBILE BEHAVIOR IN 2010 50% all pageviews were to social network sites 10m Twitter mobile usage grew 347% Facebook hits 200m mobile users 5bn MILLION VIDEOS APPS DOWNLOADED You Tube PLAYED ON MOBILE One in 4 apps DEVICES EVERYDAY downloaded is never used again UNDER 10 2 in 3 mobile searches come from 1 in 3 owns a mobile Apple iOS devices MOBILE ACCESSIBILITY MOBILE INTERNET WILL OVERTAKE DESKTOP INTERNET DESKTOP INTERNET MOBILE PHONE INTERNET GLOBAL INTERNET USAGE DISTRIBUTION BY DEVICE 72% 48% 28% 52% 2010 2015 WebHostingBuzz digitalbuzzblog.com | onlineschools.org | ondeviceresearch.com | canalys.com | inner-active.com sources: GAMES SOCIAL NETWORKING NEWS BANKING/FINANCE SPORTS PRODUCTIVITY SHOPPING COMMUNICATION LIFESTYLE