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The Selling Out of Infographics
For quite a while now, Dashboard Spy readers know that I’ve been warning people about the “dark side” of infographics. I had a long conversation with someone who took me to task for being so cyn... ical. Here’s basically how the conversation went.This person LOVES INFOGRAPHICS. I asked him to show me the kinds of infographics he loved – and I ABSOLUTELY AGREE. These were real, legitimate information visualizations with lots of care and effort put into it. When done right, and with respect to the very real principles behind information visualization, there is nothing like an infographic to turn on that light bulb over the viewer’s head.However, my side of the story was that the SEO (Search Engine Optimization) industry has found that infographics are awesome traffic magnets. The presence of an infographic allows a webpage to be easily promoted via social media, blogging and other means. From the point of view of many hard-core SEO practitioners, any infographic will do – regardless of quality. The result is a TON of cheap, poorly created infographics that are not “real”.
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