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The Rise of U.S. Online Vacation Rentals

THE RISE OF U.S. ONLINE VACATION RENTALS Vacation rentals may have arrived late to the online travel party – but the industry has rapidly transformed into a vibrant online segment. U.S. travelers booked U.S. $23 billion in vacation rentals in 2012 7% of U.S. travel market 1/5 of the lodging market Online share of vacation rental bookings doubled from 12% of the overall vacation rental market in 2007 to 24% in 2012 24% 12% 2007 2012 By 2014, three in ten U.S. dollars spent on vacation rentals will be booked online Online listing sites empower the rental by owner (RBO) homeowner segment to market and book their properties online.. but most RBO bookings are still transacted offline 1 IN 4 RBO bookings came from a listing site in 2012, vs. 1 in 10 in 2007 2012 2007 Vacation rental management companies (VRMCS) are moving online 7 IN 10 2012 <1 IN 2 2008 Percentage of VRMCS that offer live online booking Most vacation rental guests search and shop online, regardless of where they book 15% of vacation rental guests shopped for a rental on a mobile phone or tablet NEARLY 3 IN 4 vacation rental guests shopped for a rental online in 2012 O PhoCusWright Learn more about how PhoCusWright's U.S. Vacation Rentals 2009 – 2014: A Market Reinvented, can help you leverage the sweeping changes that are transforming the U.S. Vacation rental marketplace. phocuswright.com/vacation Source: PhoCusWright's U.S. Vacation Rentals 2009 - 2014: A Market Reinvented

The Rise of U.S. Online Vacation Rentals

shared by LGuerra on Nov 04
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An infographic for PhoCus Wright studying the rise of U.S. online vacation rentals. Vacation rentals may have arrived late to the online travel party, but the industry has rapidly transformed into a v...

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