The Music Industry: The Rise of Digital
MUSIC RETAIL: THE RISE OF DIGITAL mint.com PHYSICAL VS DIGITAL MUSIC RETAIL: 2007 2008 2009 ME ME ME DIGITAL: 20% PHYSICAL: 80% DIGITAL: 30% PHYSICAL: 70% DIGITAL: 36% PHYSICAL: 64% Source: NPD Group, Inc. ONLINE MUSIC RETAILERS: iTunes : Sells songs at three pricing tiers, $.69, $.99 and $ 1.29, with complete album pricing varying based on number of songs. Rhapsody: Streaming music online for a monthly fee of $12.99, with the inclusion of mobile device capabilities for $14.99 per month. Napster : Monthly subscriptions ranging from $5 to $7 give users a limited number of mp3 credits to download songs, as well as access to streaming music online. FeMusic.com : Offer subscriptions from $1 1.99 for 24 song downloads per month to $20.79 for 50 songs per month. CD Baby : Artists offer their songs and albums for purchase on CD at prices of their choosing. FYE.com : CDs sold online at various prices, giving discounts for members who pay a $25 annual fee. Physical store retail is done through the Sam Goody brand. DIGITAL RETAILER MARKET SHARE: MENU iTunes Rhapsody Amazon MP3 Zune Marketplace Napster Other Walmart Music Downloads Source: NPD Group, Inc. MONTHLY TRANSACTIONS PER USER: 3.0 April 2009: iTunes introduces variable pricing 2.0 1.0 JANUARY 2008 JULY 2009 Source: Mint.com iTunes Rhapsody Napster eMusic.com CD Baby FYE.com SPENDING PER TRANSACTION: Q1 & Q2 of 2009 $34 FYE.com $22 CD Baby $7 iTunes $05 Napster S05 eMusic.com $06 Rhapsody SPENDING CHANGE PER USER: Q1+Q2 of 2008 vs Q1+Q2 of 2009 Source: Mint.com 30% 20% 12% 12% 10% 0% FYE.com CD Baby Napster -10% -3% Rhapsody -9% -20% eMusic.com -30% -23% -40% Source: Mint.com NUMBER OF TRANSACTIONS iTunes
The Music Industry: The Rise of Digital
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