The Future, Social CEO

THE SOCIAL l- FUTURE CEO Social media is no longer a fad. Since sites like Twitter, Facebook, Google+, and Linkedln are a part of daily life, we're starting to expect more social engagement from CEOS. Let's look at what the future holds. The Future of C-Suite Social Engagement Public Engagement: Letting consumers have transparency into the company and the CEO's daily activities builds trust. Recruitment and Scouting: Intelligence and Market Research: Finding talent through trusted networks can Platforms like Twitter provide easy access to what customers want. decrease turnover rate. Customer Relationship Management: Building trust through social media can go a long way to making and keeping lifelong customers. Move Over With over more CEOS will retire, making room for younger leaders who use social media inherently. 77 million Baby Boomers, These new CEOS will set the standard for using sites like Facebook, Linkedin, Twitter and whatever is next at their companies. The benefits of social media are no What's in it for me? longer unclear - CEOS who use social media are growing their businesses. The more CEOS realize that it works to their benefit, the more willing they are to share online. THE BENEFITS OF SOCIAL MEDIA MARKETING CCCCECO 81% Generated exposure for my business 61% Increased my traffic/subscribers/op-in list O 58% 52% 48% Resulted in new partnerships Helped us rise in the search rankings Generated qualified leads 45% Reduced my overall marketing expenses 35% Helped me close business How to use it? Here are some tips on using different social sites for CEOS. Twitter: Facebook Share company news, sneak peeks at new products, insights from CEO. Share links to presentations given, photos of company and products, company news. • Ask customers questions for market research. Provide customer support. Provide customer support. LinkedIn: in • Update company profile and CEO's personal profile to be publicly accessible. • Recruit talent. Google+: • Segment updates to different groups (employees. customers, contacts). How younger CEOS are using social media (%) Here is a look at how often younger CEOS are using social media to communicate with the public. This may be a sign of the future growth of the social CEO. Daily Several times Weekly per week Several times Monthly or per month Never less often "I maintain a work-related blog." 1% 4% 5% 4% 22% 6% 28% 35% 48% 13% 3% 4% 9% 21% 80% 8% 6% 3% Under 40 40-49 50-plus "I contribute or read micro-feeds via Twitter or a similar application." 2% 1% 4% 2% 8% 15% 26% 32% 41% 19% 83% 5% 4% 9% 24% 10% 10% 5% Under 40 40-49 50-plus I read business and news through an RSS feed." 5% 12% 10% 16% 5% 32% 13% 40% 33% 6% 8% 11% 22% 9% 13% 32% 20% 13% Under 40 40-49 50-plus "I use a Web-enabled mobile device to search for or read content related to work.' 1% 7% 9% 28% 16% 39% 34% 17% 16% 9% 26% 10% 11% 12% 14% 35% 10% Under 40 40-49 50-plus As consumers become more social savvy, so must company leaders. Expect to see CEOS getting more and more social in the near future. Sources Brought to you by http://www.arikhanson.com http://www.jeffbullas.com http://news.cnet.com http://www.webershandwick.com http://www.huffingtonpost.com http://www.businesspundit.com http://www.rocketwatcher.com http://chiefexecutive.net http://www.mediabistro.com http://mashable.com CEO .com