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The Appeal of Angry Birds

Angry birds: áytm The Global Appeal of AStory of Psycnology, Sociology and addiction 1BN ROVIO IS MAKING A TON OF MONEY OFF OF ANGRY BIRDS, THIS IS HOW: 300 мм 300 million downloads of Angry Birds Games to date; on track to top 1 billion. l. A Birdseye VieW. There are 3 games in the series so far: AYTM.com 76% - downloaded the FREE version surveyed 500 ANGRY BIRDS 45% - purchased the PAID version US adults 18+ 29% - downloaded the FREE version ANGRY BIRDS SEASONS who have downloaded 14% - purchased the PAID version at least one 28% - downloaded the FREE version ANGRY BIRDS RIO 16% - purchased the PAID version Angry Birds game So, which gamers YOUNGER 32% convert better from FREE to PAID? Males are 35% more likely to buy an Angry Birds game than females. 33% 76% GIRLS GUYS 18-24 year olds are 33% more likely to buy an Angry Birds game than those 25 and older. MORE LIKELY TO CONVERT 29% 18-24 year old males are 76% more likely to buy an Angry Birds game as females 25 and older. 36% OLDER Gamers play Angry Birds 200 million minutes per day! That's equal to 16 years of gameplay every hour of every day. 200 MM minutes 380 years 16 years day 1 hour Players have hurled more than 100 billion angry birds. There are an estimated 100 billion real birds alive on Planet Earth. Rovio, the company behind Angry Birds, is reported %3D to be valued at jetBlue > $1 billion. ROVIO # OF INSTALLED FREE GAME VERSIONS # OF INSTALLED PAID GAME VERSIONS An AYTM.com survey of 1000 gamers found that of those who have played Angry Birds games 25+ times... 22% 29% 53% 29% 53 % of the gamers didn't have any PAID versions 4% of the gamers didn't have any of the game installed FREE versions 3 2 of the game installed 4% 38% 14% 11% An AYTM.com survey of 1000 gamers found that of those who have played Angry Birds games 25+ times.. = 76% iPhone iPod touch iPad CIOECUD PC 25% Angry Birds downloads were distributed between 32% 33% 15% 6% 41% 6% the following devices: 2. The Psychology and Sociology of Angry Birds An AYTM.com survey of 1000 gamers found that of those who have played Angry Birds games 25+ times.. Playing an "Angry Birds" game most often makes you feel... 6% 17% 22% 32% 23% Very anxious Somewhat anxious Neither relaxed nor anxious Somewhat relaxed Very relaxed Playing a session of Angry Birds typically causes your mood to be.. Worsened Unchanged Improved 37% 58% If you are unemployed, you are 2X more likely to feel anxiety and 2.25X more likely to experience But if you are 18-24 years old, you are 5X more likely to be in a worse mood after playing Angry Birds than if you are 25 and older. anger. X2 : X5 UNEMPLOYED VS. EMPLOYED YOUNGER VS. OLDER Single and married players are equally likely to feel joy when playing Angry Birds, but single players are 7X more likely to feel sadness and 2.5X more likely to feel anger. Single players are 9X more likely than married players to have their mood deteriorate by playing Angry Birds compared to other games that they play. SINGLE X9 VS. MARRIED "Which of these feelings do you sometimes experience as a result of playing a session An AYTM.com survey of 1000 gamers who have played Angry Birds games 25+ times returned the following answers of Angry Birds?" to the question: 24% 19% 19% 39% 50% 53% 3. Addiction and Angry Birds When playing Angry Birds, gamers feel addicted: NEVER OCCASIONALLY OFTEN ALWAYS 18% 54% 15% 13% MICHAEL CHOROST, Ph.D. Explains in Psychology Today why Angry Birds is so addictive. First, there are the fundamental elements of the game design: It's simple with no learning curve to get going. 1. It's rewarding - we get a primitive pleasure in blowing $h!+ up. It's realistic - the physics of the game are just as you'd expect. It's funny - the creatures' sounds, laughing and backflips. In Combination, this fiendish mix of elements wreaks havoc on the biochemistry of our brains. Who seems most susceptible to this compulsive addictive behavior? While the answers are no doubt multifactorial and involve individual genetics, makeup and life experiences... we did note a few generalizations. The anticipation of reward puts your dopamine system in overdrive. All that dopamine release makes you compulsively want to know YOUNGER Y3 VS. OLDER (35+) You are 3X as likely to answer that you "OFTEN" or "ALWAYS" feel addicted after playing Angry Birds if you are 18-34 than if you are 35+ years old. what will happen when you Fling the next bird. X2 You are 2X as likely to answer that you "OFTEN" or "ALWAYS" feel addicted after playing Angry Birds if you are single than if you are married. SINGLE Some of us are more susceptible to this dopamine floating around in our synapses and keep Flinging VS. MARRIED There is no significant difference based on gender, race or college education alone. and flinging and firing and. 4. So, What's the cure for Angry Birds Addiction? Unfortunately, there is No known medical cure. :0 12% of peeps who have played Angry Birds 25+ times Another 12% other than. well, deleting it have seriously thought of choosing this radical cure, but have not yet taken the step. have deleted it in order to prevent playing it anymore. 12% 12% or keep playing! DISCLAMERS: SOURCES: Provided opinion data is based on two AYTM surveys: http://aytm.com/stats/angrybirds1000 http://aytm.com/stats/angrybirds500 MICHAEL CHOROST's post can be found at Psychology Today: http://goo.gl/XBEWG AYTM is an independant market research platform and is not affiliated with Rovio. Some subsets of data cited above are too small to be statistically significant. AYTM.com market research has never been this easy! ask your target market aytm Ask Your Target Market is the leading innovator in DIY online market research. Define your target audience from our built-in panel of millions of US consumers, write your survey, launch it and see results streaming back in minutes (24x7x365). Robust analytic tools are included. If you have your own list, use our tools to deliver the best survey taking experience. White Label is available. Irritability Anxiety Anger Mastery Relaxation Joy

The Appeal of Angry Birds

shared by IGEmp on Dec 28
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This infographic provides information about angry birds. It explains the psychology behind the game and why it becomes addictive, showing the playing Angry Birds actually makes people happier. Finally...

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