The team started by looking at the sources of each material needed to manufacture the Annual. Instead of cheap pulp from South America, the book uses 100% recycled material from Austria, sourced local...
ly to Lenzing’s Austrian plant, which has the highest international environmental standard (ISO 14,001). This pulp was manufactured into wood free, 80gsm compostable paper. By making the paper stock as light a possible, the team was able to save almost a kilo in weight from the 2010 Annual, driving down shipping costs and the paper’s carbon footprint. The decision was made to leave the paper uncoated, further reducing the weight. Producing the paper in Austria - where 70% of electricity comes from Hydro power - also had a dramatic impact on overall carbon reduction.
Did you work on this visual? Claim credit!