Is text message marketing right for your business?
Is Bigger Always Better? NARROWCAST vs BROADCAST To share information or content to the To share information or content directly to a targeted, select audience. general public or a relatively large subset of the whole. TRUE REACH TRUE REACH 84% of FB News Feed stories aren't viewed 98% of Tweets 71% are ignored of all SMS & MMS messages of emails 88% go unopened are opened 2% of SMS and MMS messages aren't opened UNIQUE USERS IN THE U.S. UNIQUE USERS IN THE U.S. Facebook Pinterest and Google+ 161 234 Mobile Device Users million 18.7 million 28 DAILY USE DAILY USE F91M use Facebook daily (U.S.) 174 Million Americans X text daily X P 2.8M people use Pinterest daily (U.S) FREQUENCY FREQUENCY Every 24 hours Every 24 hours 6.4B text messages 3.2 B f 300M are sent Photos Uploaded ENGAGEMENT ENGAGEMENT Email Number of times people look at their phones f 58% 57% ther email fewer of people check of FB users login daily ItItItititit than 4 times/day tititit 150 times per day Narrowcast Broadcast Narrowcasting allows you to share directly with those you want to share with, without the noise. moShare moShare provides a private, easy and quick way to share any online content from your web browser to your friends mobile phones. D MOGREET. moShare is powered by Mogreet, the leader in SMS and MMS messaging technology. www.Mogreet.com Sources Frost & Sullivan, 2010 Facebook Marketing Conference, February 2012 Replies and ReTweets on Twitter- Sysmos, 2012 Mailer Mailer Metrks Report, July 2010 March 2012 US. Mobile Subscriber Market Share - ComScore, 2012 Wireless Quick Facts-CTIA, 2012 Newsroom Stats - Facebook, 2012 NielsenWire, 2011 USA Today ComScore), 2012 View From The Digital Inbox- Merkle 2011 Facebook Newsroom, 2012 AppData, July 2012 5-1 Filing. Facebook 2012 Network World, 2012
Is text message marketing right for your business?
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