Text Message Campaigns Who's Really Opting In?

Text Message Campaigns: who's Really Opting in? Age Age 57% 33% 57% vs. 33% the largest gender gap 18 18 46% 33% 25 25 57% 58% Most likely to have opted in 35 35 41% 38% 55 55 Least likely to have 40% 21% opted in 48% 39% On average 44% of Americans have opted into a text message campaign. Source: Tatango.com Poll Text Message Advertising Survey 7/15/11 Prepared by Design by Grant Landram tatango Text Message Campaigns: who's Really Opting in? Age Age 57% 33% 57% vs. 33% the largest gender gap 18 18 46% 33% 25 25 57% 58% Most likely to have opted in 35 35 41% 38% 55 55 Least likely to have 40% 21% opted in 48% 39% On average 44% of Americans have opted into a text message campaign. Source: Tatango.com Poll Text Message Advertising Survey 7/15/11 Prepared by Design by Grant Landram tatango Text Message Campaigns: who's Really Opting in? Age Age 57% 33% 57% vs. 33% the largest gender gap 18 18 46% 33% 25 25 57% 58% Most likely to have opted in 35 35 41% 38% 55 55 Least likely to have 40% 21% opted in 48% 39% On average 44% of Americans have opted into a text message campaign. Source: Tatango.com Poll Text Message Advertising Survey 7/15/11 Prepared by Design by Grant Landram tatango Text Message Campaigns: who's Really Opting in? Age Age 57% 33% 57% vs. 33% the largest gender gap 18 18 46% 33% 25 25 57% 58% Most likely to have opted in 35 35 41% 38% 55 55 Least likely to have 40% 21% opted in 48% 39% On average 44% of Americans have opted into a text message campaign. Source: Tatango.com Poll Text Message Advertising Survey 7/15/11 Prepared by Design by Grant Landram tatango Text Message Campaigns: who's Really Opting in? Age Age 57% 33% 57% vs. 33% the largest gender gap 18 18 46% 33% 25 25 57% 58% Most likely to have opted in 35 35 41% 38% 55 55 Least likely to have 40% 21% opted in 48% 39% On average 44% of Americans have opted into a text message campaign. Source: Tatango.com Poll Text Message Advertising Survey 7/15/11 Prepared by Design by Grant Landram tatango