Teens VS Adults: How to Listen to Music

www.wondershare.com Without music, life would be a mistake. " Friedrich Nietzsche - Teens * vs * Adults HOW TO LISTEN TO MUSIC Popular Ways of Listening To Music – Adults vs. Teens Adults Teens 67% 61% 64% 56% Radio CDs YouTube Radio 44% 32% 53% 50% YouTube Pandora's custom-radio iTunes CDs service 35% 29% 1.31% Pandora iTunes Apple Inc. AAPL + While Radio seems to be the popular way of listening to music among adults, Teens prefer listening to their favourites on YouTube! Public Radio Classical Music Listening Statistics 3% 2% 18-24 12-17 6.4%, 25-34 51.0% 6.9%. 65+ 35-44 11% 19.7% 45 - 54 55 – 64 Radio has always been a dominating factor among people who belong to 65+ age group Purchase Behaviour! What are the percentages of teens and adults purchase Digital Individual Tracks, Digital Albums and CDs when a new music is released? Teens 18-24 25-34 35-44 45-54 55+ 16% 12% 21% 24%) 33% 24% 24% 16% 11%) 14%) 35% 33%) 18%) 9% 30% 24% 12% 23%) O Digital Individual Tracks O Digital Albums CDs Whether it is Digital Individual Tracks, Digital Albums or CD's, teens purchase more actively than the people of other age groups! Who Often Attends Live Music Events? 2% 13% 2% 30% 26% Age 1% 19% 13% 14% 3% 17% Age 3% 14% 30% Age 18-24 22% Age 21% 22% 25-34 35-44 Age 55+ Teens 45-54 50% 61% 54% 55% 58% 61% • Once a Week or more Often • Once a Month • Once or Twice a year • Less often than once a year Well, the taste among teens and 55+ seems to be same! 61% of both these groups prefer attending live music events Once or twice a year. Music and Economy Age 18-24 Teens 1% 9% 20% 270 5% 22% 38% 22% 50% 30% 21% Age 35-44 2% 3% Age 25 – 34 3% 8% 33% 30% 28% 33% 32% 28% Age 45-54 Age 55+ 1% 5% 1% 3% 38% 25% 41% 25% 31% 30% • Increased Spending a Large Degree • Increased Spending a Small Degree • Have not done anything Reduced Spending a Small Degree • Reduced spending a large degree As the age grows, more and more people reduced spending on music. And older consumers have decreased their spending the most during the current economy. .......**... Did You Know? - 28% of US adults stream music on their PCs or mobile phones online - Music can reduce anxiety, lower blood pressure and decrease stress hormones INFOGRAPHIC PRESENTED BY www.wondershare.com Vwondershare™ Wonderful Software, Wonderful Life Sources: http://www.rab.fm/uploads//images//onderzoek/Nielsen%20360%20report.pdf http://www.billboard.com/biz/articles/news/1084161/business- matters-teens-listen-to-music-most-on-youtube-pay-for-music-more http://www.factbrowser.com/tags/mobile_music/ http://edition.cnn.com/2012/08/15/tech/web/teens-music-youtube/ http://www.wondershare.com/download-streaming-media/music-sites.html