Technology makes our days
Technology makes our days Smartphones & Tablets Have Doubled the Time We Spend Online Total Internet Usage by Platform in Minutes (Billions) 12 FEB 2010 FEB 2013 +97% PC N/A 115B 308B +389% Smartphone 63B +20% 467B 388B Tablet 451B Minutes 890B Minutes 6. Cross-Screen Behavior Varies Dramatically by Content Online Share of Minutes by Platform by Content Area Mobile Favorites Streaming Music 8% 77% 15% PC Weather 36% 55% 9% Games 18% 48% 34% Smartphone PC Favorites Business/Finance 68% 29% 3% Tablet Sports 62% 31% 7% Food 56% 28% 16% Cross-Screen Usage by Age Group Percentage of Users by Platform by Age (% Comp) People 18-24 Males 25-49 Women 25-49 People 50+ 22% 20% 17% 48% PC Only 69% 65% 74% Screen Jumpers 51% PC + Mobile Mobile Only 13% 14% 6% 1%
Technology makes our days
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