The war began in March 2010 as a fight between Apple and Google’s Android operating system, involving an onslaught against a variety of smartphone makers that use Android, but Samsung soon became th...
e primary target. The South Korean company may be winning the battle over the world’s most popular smartphone maker after edging out Apple but the war over dominance of the $220 billion market is still young and who wins in the courtroom may matter more than who claims more consumers’ hearts and wallets, particularly after Apple’s big $1 billion victory in California last month. The two companies control about half the smartphone market, a business that’s growing more than 12% annually. But beyond their escalating patent litigation, the two companies are also major partners, with Apple purchasing $8 billion worth of semiconductors from Samsung in 2011.
“This is officially World War III,” Carl Howe, an analyst with Yankee Group, told National Public Radio. “This is a case of whether the iPhone really, as Apple claims, changed the world in 2007.”
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