Tapping into Mobile Ecommerce

TAPPING INTO MOBILE ECOMMERCE INCREASE IN MOBILE USERS DRIVING MOBILE SHOPPING 7.1 BILLION WORLD POPULATION MOBILE USERS REPRESENT APPROXIMATELY 8O MILLION 6.7 million mobile subscribers in 2012 U.S. CONSUMERS E-COMMERCE DOLLARS ACCOUNTS FOR 125 million U.S. consumers own smartphones, 50 million own tablets (1 in 10 retail dollars) M-COMMERCE ACCOUNTS FOR 19% TOTAL TIME SPENT PURCHASING JO /0 ONLINE (1 in 10 e-commerce dollars) mobile ads clicked per minute 1202 1 in 3 digital media consumption minutes spent with a mobile device SHIFTING AD SPEND: 22.5% digital 26.8% digital 29.2% digital 6 in 10 shoppers used a mobile phone inside of a physical store during 2012 11% mobile 2.4% 6.2% mobile mobile 2012 2014 2016 28% HOLIDAY SEASON BY 2016 WILL BE 5x the ad share of 2012 looking up product reviews to compare pricing WINNING THE CLICK ÖJ% 84% FOCUS ON THE would be less likely to buy from another channel if they have issues making a mobile transaction with a business Yet 84% MOBILE EXPERIENCE ex perienced difficulty making a mobile transaction REV UP PERFORMANCE: 1 second delay in page load = 16% decrease in customer satisfaction MOBILE APP OR MOBILE SITE? MOBILE APP: MOBILE WEBSITE: Device specific application Mobile optimized site users access via their mobile browser, often preceded with "m." delivers a comparable experience across devices installed on the user's device More expensive to build but more integrated into the mobile platform (camera, messaging, calendar) and load faster with many pre-loaded elements living on the users device Less expensive to build but slower load times and reduced ability to take advantage of device specific features MOST USED 94 MINUTES A DAY 14 MINUTES A DAY VS SHOPPING 73% 27% VS TOP MOBILE TACTICS FOR BUSINESS 42% mobile optimized website 34% mobile app BE 30% < 24% 16% Ad promos, bar-coded coupons, QR codes Social sharing (on-page facebook, twitter icons) Location-based marketing WINNING THE CLICK INTEGRATE TECHNOLOGY SOIUTIONS CLOUD: HYBRID: Extends your technology resources to deliver content more reliably, ensure maximum page loads, and let you focus on strategy instead of technology. Combines cloud and dedicated or on-site resources to take advantage of cloud efficiencies while meeting security and compliance needs. 68% of buyers have already adopted public or private clouds 54% of buyers have adopted or plan to adopt cloud TOP REASONS ENTERPRISES CHOOSE CLOUD Reduced time to deploy apps and infrastructure Reducing TCO More flexible infrastructure capacity RACKSPACE MOBILE CLOUD A HYBRID CLOUD BACKEND TO POWER YOUR MOBILE APPS Deploy and scale quickly You do the Dev. We do the Ops. Build once. Deploy anywhere. Get a powerful mobile cloud ecosystem O rackspace. ALL BÁCKED BY FANATICAL SUPPORT the open cloud company SOURCES: http://communities-dominate.blogs.com/brands/statistics/ http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_Mobile_Future_in_Focus Velti State of Mobile Advertising 2012 http://www.emarketer.com/newsroom/index.php/unexpected-growth-facebook-google-lead-significant-uptick-mobile-a dvertising-us-market-share/ http://pewinternet.org/Reports/2013/in-store-mobile-commerce.aspx http://www.tealeaf.com/news/news-releases/2011/Tealeaf-Announces-New-Mobile-Research.php http://www.strangeloopnetworks.com/resources/infographics/web-performance-and-user-expectations/poster-visuali zing-web-performance/ http://techcrunch.com/2012/01/09/flurry-mobile-app-usage-up-to-94-minutes-per-day/ http://www.forbes.com/sites/fredcavazza/2011/09/27/mobile-web-app-vs-native-app-its-complicated/ http://success.adobe.com/assets/en/downloads/whitepaper/18458_Adobe2012_DigitalMarketingOptimizationSurv Everest Group - Enterprise Cloud Adoption Survey, March 2013 NE