Tales of the Frugal Back-to-School Shopper
Crucial Notes Tales of the Frugal Back-to- School Shopper Summary Back-to-school shoppers are cutting back when they can. 57% do not plan to purchase laptops, desktops, tablets, or mobile devices for school this year. 82% are either ex- tremely or very concerned with saving money. Commentary Consumers do not want to purchase computing devices on a regular basis. 58% said they expect a computer to last at least five years. Additionally: 61% of back-to-school shoppers said they would try to fix a slow computer themselves to save money, rather than send for expensive repairs It's not the traffic headaches keeping back-to-school shoppers away - only 9% of respondents were concerned with crowded stores this back-to-school shopping season Desktop Days are gone: if purchasing a computer for back-to-school, consumers are 300% more likely to select a laptop over a desktop Back-to-school shoppers listed clipping coupons, do-it-yourself projects, and fixing their own computers as ways they save money 81% would be most inclined to put money toward savings or paying off bills if given $1,000 to spend According to a Crucial.com/GMI study of 1,000 U.S. adult consumers between June 27 and July 4, 2014. crucial www.crucial.com lcron com
Tales of the Frugal Back-to-School Shopper
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