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Tablets vs Smartphones - Xmas Shopping Spree
The rise of mobile commerce means that customers are now making more impulse purchases than ever; 14% of all web sales now come from mobile devices such as tablets & smartphones, and it is widely expe... cted that this figure will continue to rise in the future. Accordingly, advertisers are attempting to capitalise on this increase by planning to intensify their tablet marketing efforts by 25% this Christmas; smartphones will also see an increase in advertising.
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