Tablets vs Smartphones - Xmas Shopping Spree

TABLETS SMARTPHONES Smarter Christmas Shopping Goes Mobile 2011 WEB SALES Techcrunch 16% reported Christmas Day 14% Online Sales FROM MOBILE DEVICES increase 17% of shoppers will research in a shop but hunt for the Christmas Sales product cheaper online on Mobile Devices Breakdown 5.0% 6.4% 7.0% iPhone iPad More Purchasing and Researching 2011 2012 2013 Global purchasing of Christmas 25% 43% presents using mobile devices is forecast to continue rising 71% 51% will spend between of people will research products online before buying 3 and 10, hours researching| on a mobile device Śmartphone Purchase Behaviour 2011 - 2012 Increase in number of 42% 22% AMERICANS PLANNING people who check TO BUY R CHRISTMAS GIFT competitive pricing. on amazon 리 % Use their 31% smartphone to reserve a produce to collect in-store. 0% 000 Advertising: Tablets vs Smartphones Advertisers plan to increase marketing on tablets by 25% during the 2012 holiday season, more than will be spent on smartphone targeting. $47 47%25% $39 000 Average Spend made after viewing adverts People who Interact with Adverts at least weekly 89% 80% 822% 60% 000 People who follow up on adverts Viewing Adverts on the Move 59%48% 30% 32% 000 Geo-targeted Advertising Responses Conducting Local Searches Which Network Inspires Buyers? f Facebook vs Pinterest P VS 17%M 70% FREE TRIAL 33% 11% To Get Inspiration on What to Buy Looking for Coupons BUY ONE GET ONE FREE 30% 9% Getting Special Offers from Retailers and Brands Engaging in Competitions/Promotions 63%f P. 15% Online Consumers have an Account What People Purchase Via Pinterest amazon Clothing Small Boutique 123 аnd Apparel 39% 73 Jewellery Accessories Bags 23% 13% Brand Store Health and Beauty 14% 19% Baby Gifts Footwear 8% 11% Etsy The Last Word... "BOTH TRBLET AND SMARTPHONE ÚSERS SHOW AN IMPRESSIVE INTEREST IN MOBILE RDVERTISING? Anna Bager Vice President and General Manager Mobile Marketing Center of Excellence, IAB 000 SOURCES http://www.emarketer.com/Article.aspx?R-1009 429 http://p nat a O Do23/online-shoppers-predicted-to-buy-1-in-4-christmas-gfts-via-mobile/ ory/social-media/pinterest/ http://www.ls-unscripted.com/index.php/2012/10/26/digiknow-social-media-and-mobile-impact-christmas-shopping http://www.GD.nErabbur_the_iab/recent_press_releases/prespending will-eclipse-smartphonenoedegounolidays s_release/pr-07161 http://www.themobilemarketingreport.com/torecast-to http://bizrateinsights.com/blog/2012/10/15/online-consumer-pulse-pinterest-vs-facebook-which-social-sharing-site-wins-at-sh opping-engagement/ -tablet- GIZOU CADGETS, GIFTS& GZMOS TABLETS SMARTPHONES Smarter Christmas Shopping Goes Mobile 2011 WEB SALES Techcrunch 16% reported Christmas Day 14% Online Sales FROM MOBILE DEVICES increase 17% of shoppers will research in a shop but hunt for the Christmas Sales product cheaper online on Mobile Devices Breakdown 5.0% 6.4% 7.0% iPhone iPad More Purchasing and Researching 2011 2012 2013 Global purchasing of Christmas 25% 43% presents using mobile devices is forecast to continue rising 71% 51% will spend between of people will research products online before buying 3 and 10, hours researching| on a mobile device Śmartphone Purchase Behaviour 2011 - 2012 Increase in number of 42% 22% AMERICANS PLANNING people who check TO BUY R CHRISTMAS GIFT competitive pricing. on amazon 리 % Use their 31% smartphone to reserve a produce to collect in-store. 0% 000 Advertising: Tablets vs Smartphones Advertisers plan to increase marketing on tablets by 25% during the 2012 holiday season, more than will be spent on smartphone targeting. $47 47%25% $39 000 Average Spend made after viewing adverts People who Interact with Adverts at least weekly 89% 80% 822% 60% 000 People who follow up on adverts Viewing Adverts on the Move 59%48% 30% 32% 000 Geo-targeted Advertising Responses Conducting Local Searches Which Network Inspires Buyers? f Facebook vs Pinterest P VS 17%M 70% FREE TRIAL 33% 11% To Get Inspiration on What to Buy Looking for Coupons BUY ONE GET ONE FREE 30% 9% Getting Special Offers from Retailers and Brands Engaging in Competitions/Promotions 63%f P. 15% Online Consumers have an Account What People Purchase Via Pinterest amazon Clothing Small Boutique 123 аnd Apparel 39% 73 Jewellery Accessories Bags 23% 13% Brand Store Health and Beauty 14% 19% Baby Gifts Footwear 8% 11% Etsy The Last Word... "BOTH TRBLET AND SMARTPHONE ÚSERS SHOW AN IMPRESSIVE INTEREST IN MOBILE RDVERTISING? Anna Bager Vice President and General Manager Mobile Marketing Center of Excellence, IAB 000 SOURCES http://www.emarketer.com/Article.aspx?R-1009 429 http://p nat a O Do23/online-shoppers-predicted-to-buy-1-in-4-christmas-gfts-via-mobile/ ory/social-media/pinterest/ http://www.ls-unscripted.com/index.php/2012/10/26/digiknow-social-media-and-mobile-impact-christmas-shopping http://www.GD.nErabbur_the_iab/recent_press_releases/prespending will-eclipse-smartphonenoedegounolidays s_release/pr-07161 http://www.themobilemarketingreport.com/torecast-to http://bizrateinsights.com/blog/2012/10/15/online-consumer-pulse-pinterest-vs-facebook-which-social-sharing-site-wins-at-sh opping-engagement/ -tablet- GIZOU CADGETS, GIFTS& GZMOS