Syntactics will audit client’s website by analyzing what keywords to use, what needs to be optimized more, what’s the current standing of the client’s website and see where their competitors stand for the keywords we will use for the campaign. We will then send the SEO audit to the client for approval. Once approved, the SEO Head will send the campaign plan to the SEO team. The campaign plan contains the duration of the campaign, the type of SEO package, the reporting date, the campaign URL, the keywords to be optimized and the current standing of the website using those keywords. After the SEO team received the campaign plan, we will then start the optimization and link buildings. We will provide a monthly report to the clients to check the campaign status and how well the keywords are ranking. We will also continue optimizing and doing link buildings for the campaign as part of our campaign maintenance.