Leading CPG market research firm SymphonyIRI’s inaugural Shopper Sentiment Index™ sheds light on purchase behavior in terms of pricing, brand loyalty and changing spending in order to maintain a desired lifestyle. As millennials (adults ages 18-34) have shown steadily declining sentiment over the past 18 months, SymphonyIRI’s Q2 2012 MarketPulse™ data, explores this unique group, including where they’re shopping, what they’re buying, and what influences their purchase decisions.