Leading CPG market research firm SymphonyIRI’s inaugural Shopper Sentiment Index™ sheds light on purchase behavior in terms of pricing, brand loyalty and changing spending in order to maintain a d...
esired lifestyle. As millennials (adults ages 18-34) have shown steadily declining sentiment over the past 18 months, SymphonyIRI’s Q2 2012 MarketPulse™ data, explores this unique group, including where they’re shopping, what they’re buying, and what influences their purchase decisions.
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The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.