Survey Says: How Businesses Are Really Using The Cloud

Survey Says:

HOW BUSINESSES ARE REALLY USING CLOUD



...And more importantly, who's gaining Competitive Advantage?



Pacesetters have a broad base of cloud adoption and are gaining

competitive advantage through cloud.



Challengers are on par with Pacesetters in achieving greater

efficiency through cloud, but lag on differentiation and

market responsiveness.



Chasers are a cautious bunch. They're in the

early stages of adoption, but not yet using cloud

to drive competitive advantage.



Pacesetters:



BETTER, SMARTER, MORE CONNECTED



Deeper Collaboration



79%

More likely

to rely on cloud

to locate and

leverage e

expertise

anywhere in

the ecosystem



Strategic Reinvention



136%

More likely to

use cloud

to reinvent

customer

relationships



Better Decisions



170%

More likely to use

cloud-based

analytics extensively

to derive insights



More Pacesetters Analytics Mobile Big Data Social Business

also use cloud to

apply and integrate 66% 63% 56% 50%

key technologies 45% 38% 36% 38% Survey Says: HOW BUSINESSES ARE REALLY USING CLOUD ..And More Importantly, Who's Gaining Competitive Advantage? Pacesetters have a broad base of cloud adoption and are gaining competitive advantage through cloud. Challengers are on par with Pacesetters in achieving greater A efficiency through cloud, but lag on differentiation and market responsiveness. Chasers are a cautious bunch. They're in the early stages of adoption, but not yet using cloud to drive competitive advantage. Pacesetters: BETTER, SMARTER, MORE Strategic Reinvention CONNECTED Deeper Collaboration 136% 79% more likely to rely on cloud Better more likely to Decisions use cloud to reinvent to locate and 170% customer more likely to use leverage expertise anywhere in the ecosystem relationships cloud-based analytics extensively to derive insights Social Analytics Mobile Big Data Business More Pacesetters also use cloud to 66% 63% 56% 50% apply and integrate key technologies 45% 38% 36% 38% IBM. THE HUFFINGTON POST visual.ly IBM Center for Applied Insights ibm.com/ibmcai/globalcloudstudy