Survey Mobile Tagging and QR Codes

QR-CODES AND MOBILE TAGGING specToS - APRIL 2012 Are you familiar with QR-Codes? Why not? I don't have a smartphone 63% no 15% I don't know anything about QR-Codes 63% I've never seen a QR-Code 34% 85% QR-Codes are unusual 11% What would encourage you to use yes QR-Codes? QR-Codes should be more visible I have to know how to scan them I need a smartphone Of 2,110 individuals, that answered 'yes'.. 66% 26% Have already scanned a QR-Code. Reasons Noticed QR-Codes in newspapers or magazines 11% 16% ---- Furthermore: ---- Product packaging 55% Voucher / tickets 47% 69% 70% Posters 42% Fairs 16% Müseums 7% Restaurants 7% Product Great Contact information commercial Curiosity Discount QR-Codes are 17% P5 fast 49% of those who participated in the survey have successfully scanned the QR-Code. informative 42% modern 42% = 57% = 43% Information about survey: Contact: Method: Computer Assisted Web Interviewing (CAWI) Participants: web-active persons in Spectos Mailagenten Panel Sample size: n = 2,471 interviews Survey period: 03/28/2012- 04/04/2012 Basic population: web-active persons in Spectos Mailagenten Panel Denise Winkler | Spectos GmbH M: [email protected] W: www.spectos.com