The Surprising Side Effects of Corporate Giving

BETTER EMPLOYEES, STRONGER COMMUNITIES & BIGGER PROFITS THE SURPRISING SIDE EFFECTS OF CORPORATE GIVING American Corporations bestow $18.2B yearly to charitable organizations, but the benefits of corporate giving go beyond those served by the charity. EFFECTIVE CORPORATE GIVING PROVIDES 3 BIG POSITIVES IT HELPS OTHERS The corporation understands the value provided by the groups to whom it contributes. IT HELPS BUSINESS Corporations with positive reputations for corporate responsibility attract and keep better employees. IT HELPS BUILD BETTER COMMUNITIES A new trend in corporate giving is to partner with charities by sharing talent, technology and infrastructure. THE BUSINESS BENEFITS OF CORPORATE GIVING Organizations with top scores in employee motivation are about 60% more likely to be in the top 25% for overall business health. Companies who give back can: Effectively Enjoy less Create new market Increase customer engage employees turnover relationships opportunities TEACH NEW SKILLS TO: The people served by Charity partners Receive tax breaks for charitable contributions Employees Charity employees Improve visibility, publicity, reputation E and profit Create a unique advantage over competitors THE HR BENEFITS OF CORPORATE GIVING ATTRACTING 61% 83% GREAT of job hunters take corporate giving into consideration. of employees prefer to work for a company that supports causes/charities. TALENT of employees agree that it is the job of businesses to involve themselves in the community. Job candidates are 5x more 78% likely to reject offers from companies with bad reputations than those with good reputations. of Millennials (70%) favor companies committed to giving. If your company has a bad reputation: A NEGATIVE 31% 33% 69% CORPORATE of people are unlikely or very unlikely to accept your job offer. of job candidates candidates will want a 50% of job REPUTATION MAKES HIRING are more HARDER likely to reject your job offer. pay increase to accept your job offer. GROWING AND RETAINING THE BEST EMPLOYEES THROUGH ENGAGEMENT Disengaged workers cost U.S. businesses 41% 76% $350 of employees are willing to earn less if their job provided the chance to make difference. of staff on pro bono projects gained significant, job-relevant skills. billion annually. Businesses use technology to engage employees in corporate volunteer return charity campaigns Employees who The amount of time higher engagement volunteering yields the same results for employee engagement. levels than those who don't. 85% use it to promote use it to provide information to 50%) volunteer opportunities. employees. Over 1/3 use it to provide feedback on how contributions are used. use it to connect employees with reputable nonprofit organizations. 40% CORPORATE GIVING CAN BUILD BETTER COMMUNITIES of non-profits classify the organizational capacity 68% gains provided by pro Companies benefit by supporting nonprofit programs that closely align with their corporate goals and are able to show results. bono volunteers as "transformational." In 2012 The top U.S. corporate giver donated The previous top U.S. corporate giver contributed $77 million $312 million to NeighborWorks America to help first time homeowners with down in cash and products worth $756 million supporting 50,000 charity organizations. payments. WHERE CORPORATIONS SEE THEIR CORPORATE RESPONSIBILITY Promotion of Social Services Environmental Community Development 40% Causes Entrepreneurship 27% 45% 44% 40 Employees would most like their company to support Children's charities. Corporate Responses to Hunger and Disaster Fighting world hunger, one big corporation dor $131 421 million pounds million of food last year while a smaller company has donated 1 billion pounds of food since 2010. Total corporate giving in the aftermath of Hurricane Sandy. "Business must be run at a profit else it will die. But when anyone tries to run a business solely for profit – then also the business must die, for it no longer has a reason for existence." 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