Super Bowl XLVIII was expected to draw a record audience – breaking the 111.3 million viewers who tuned in to watch Super Bowl XLVI of 2012. The number of people actually watching the game, however,...
is really only a small measure of its actual impact. The real action is taking place on Twitter feeds, Facebook pages, blogs and forums where the Super Bowl spawns millions of conversations on a wide variety of topics related to the big game. This year, Lambert, Edwards & Associates (LE&A), a top-10 Midwest-based public relations firm, and Infegy, a social media monitoring and analytics firm, measured the social media impact of Super Bowl XLVIII.
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