Super Bowl XLVII and Social Media

00000 00000 .0000000P NFL SUPER B OWL 7B XLVII RAVENS Sentiment SF 49ers Sentiment POSITIVE 29% NEUTRAL 63% NEGATIVE Ö% POSITIVE 28% NEUTRAL 62% NEGATIVE 10% XX X ON THE ROAD TO THE SUPER BOWL - both teams are nearly evenly matched 2000k Conference Championships - Jan 20 1500k Divisional Playoffs - Jan 12 & 13 1000k Wildcard Weekend - Jan 6 (Ravens only) 500k Week 17 - Regular Season - Dec 30 Ok Week Week Week Week Week RAVENS 2 49ers OROLA OROLA WELCOME TO THE BRO-BOWL Top themes around Harbaugh coaches Jim (49ers) & John (Ravens) before their Super Bowl showdown 1 Positive I Negative Neutral Over the last 30 NHOr Harbaugh days Jim has driven 2x more conversation than his brother, but he is also far more polarizing with football fans JIM Harbaugh 20K 40K 60K 80K 100K 120K Love all the Jim Harbaugh hate. You guys are REALLY gonna hate seeing him hoist the Lombardi trophy. John Harbaugh has class. Jim is a d*****. Hopefully it will show up in Nawlins. VS #1 #11 Colin Kaepelnick Alex Smith WHO DO "NINERS" FANS WANT TO SEE as the starter QB for the Super Bowl? 36% Colin Kaepernick 64% Alex Smith f I bet the packers are wishing Jim Harbaugh was a complete idiot and stayed with Alex Smith. But Jim Harbaugh is not an idiot and knew Alex was GARBAGE!! Sorry Packer fans you had a great season. Jim Harbaugh is a genius, realized Alex Smith had a ceiling on his potential and CK didn't. #superbowl BALTIMORE RAVENS RAY LEWIS - GOING OUT IN STYLE %3D Super Bowl XLVII is the final career game for Ravens linebacker Ray Lewis. With over 3 million conversations about him over the last month, what are football fans talking about when they think of Ray Lewis? 15 Career with the Ravens 13% Road to the Super Bowl & final game Status as a legend and upcoming % retirement 7% Ggolo 5% 2% Link to a murder trial in 2000 Public Christian faith Habit of crying during interviews Jim Harbaugh being Ray Lewis' first pro QB sack TOP 10 MUST-HAVE SNACKS for your party #10 # 2 BEER WINGS #3 aza # 4 PIZZA CHILI #5 #6 SALSA NACHOS #74 #8 TACOS GUACAMOLE #9os #10 RIBS BURGER Networked Insights' analysis was performed using SocialSense, the first marketing decisions platform used by brand advertisers, innovative marketers, and entertainment companies to extract consumer insights and real-time trends from social data. NETWORKED |INSIGHTS.