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Super Bowl XLVI Goes Social

Super Bowl XLVI Social Media Command Center SOCIAL MEDIA / EXCLUSIVE WEEK Total Audience Analytics® Data @ Kickoff 02.05.12 ::: 18:30 Direct Reach in Thousands Amplified Reach in Millions $4.0 million dollars Value of Social Average Cost of TV Spot 3.5 Social Media Value Includes Facebook Newsfeed Impressions, Twitter RT and Mention Audience: 64 Million Impressions, 1/1/12 - Kickoff 3.2 Every :60 seconds, on average: Demographics: $3.0 million dollars Click-Throughs RT's / Shares Fav / Likes 15.5% 18-24 26% 25-34 42 2 1.7 2% 13-17 36% 63% 42.3% 35-54 55% 35+ Replies/Comments Impressions New Audience 81% 25+ 1.9 1,251 $2.0 Sentiment: Staffing +Resources: million dollars 16 Raidious Staff 563 Positive Comments 30+ Volunteers 100 200 300 400 500 600 46 #Social46 156 - POSITIVE SENTIMENT RATIO 3.6:1 Influence: Klout Score Reach Trends: Engagement 69 $1.0 million dollars Raidious begins proactive engagement in. NFL 2011 Regular Season Begins September 8th, 2011 Social Media Command Center @SuperBowl2012 Activity January 20th, 2012 Super Bowl XLVI Host Committee NFL Playoffs Begin Amplification January 7th, 2012 NFL Pre-Season Begins August 11 th, 2011 68 NFL Confeence Championships January 22nd, 2012 @SuperBowl NFL Official Super Bowl AUG SEPT OCT NOV DEC JAN FEB KICKOFF Infographic produced by Raidious exclusively for Social Media Week. Raidious builds audiences for brands. Find out more at raidious.com. Special thanks to all of the Raidious team members, raidiouS volunteers from Ball State University, Butler University, IUPUI, #Social46, the Interactive Subcommittee, Super Bowl XLVI Host Committee, and the citizens of the City of Indianapolis. CC This work is protected under a Creative Commons Attribution, Non-Commercial, No Derivatives license. Raw data available for academic use only. Visit raidious.com/contact. Includes Facebook, Twitter, YouTube, Foursquare - 49 k ------.. .----..... Estimated media value, amplified social media reach @ $50 cpm Estimated average cost, thirty-second Super Bowl TV commercial

Super Bowl XLVI Goes Social

shared by rmmojado on Mar 23
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The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center.

Publisher

Socialnomics

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Category

Sports
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