Super Bowl Ads of 2013

SUPER BOWL ADS YOUR PLAYBOOK TO THE BEST OF THE 2013 BIG GAME COMMERCIALS ROOKIES VETERANS ON THE BENCH OREO GM OREO VOLKSWAGEN GENERAL MOTORS The newcomer celebrates its 100th anniversary with a Super Bowl ad. A star advertiser of 2011, VW keeps its presence in the big game to solidify its American image. GM surprises many by backing out of the Super Bowl this year, citing high ad cost. WP Yum! WONDERFUL PISTACHIOS YUM! BRANDS HONDA Last year's Ferris Bueller ad was a hit, but the automaker sits 2013 out. The snack maker enlists PSY to make the joy of pistachios go viral. With Taco Bell, KFC and Pizza Hut, Yum! is a staple in Super Bowl ads and snacking. GILDAN GILDAN ACTIVEWEAR CHRYSLER BRIDGESTONE The leader in printed apparel looks to increase brand presence. With groundbreaking ads in 2011 and 2012, viewers have come to expect an iconic, patriotic ad. After sponsoring last year's halftime show, the tire company declines to run an ad this year. TOP 5 ADVERTISERS FROM THE PAST 10 YEARS COMPANY MILLIONS ANHEUSER-BUSCH $248.6 PEPSI: CO $182.7 GENER AL MOTORS $97.2 COCA - COLA $80.8 WALT DISNEY $74.3 AVG COST OF A 30 SECOND AD OVER 10 YEARS 3.8 M 3.6 M 3.4 M 3.2 M 3.0 M 2.8 M 2.6 M 2.4 M 2.2 M 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2013 AD LINEUP THE STARS OF 2013 KICK OFF AUDI 60 Seconds KATE UPTON BEST BUY Stuns at a car wash in the Mercedes-Benz ad 30 Seconds COCA-COLA 60 Seconds GOT MILK? 30 30 Seconds PARAMOUNT* 30 Seconds HYUNDAI 30 Seconds PSY Cracks nuts and dances in the Wonderful Pistachios spot | HALFTIME E*TRADE 30 Seconds #&@%! TIDE 30 Seconds MIO TRACY MORGAN 30 Seconds Curses in the Mi0 commercial SODASTREAM 30 Seconds to promote the sports drink KIA 60 Seconds GO DADDY 30 Seconds GAME OVER KALEY CUOCO Grants wishes while walking her dog in the Toyota Ad * Star Trek Into Darkness BUZZWORTHY PAST COMMERCIALS 55.9 MILLION YOUTUBE VIEWS 15.8 MILLION YOUTUBE VIEWS 1.6 MILLION YOUTUBE VIEWS KEEP DETROIT BEAUTIFUL VOLKSWAGEN CHRYSLER BUDWEISER "THE FORCE," 2011 "IMPORTED FROM DETROIT," 2011 "CLYDESDALE DONKEY," 2004 * Stats taken I/24/2013 Sources: nerdwallet http://www.youtube.com http://www.examiner.com/article/ads-for-ads-super-bowl-2013 http://adage.com/article/special-report-super-bowl/buying-super-bowl-2013/238489/ http://kantarmediana.com/super-bowl-spending-reached-l-85-billion-over-past-ten-years http://online.wsj.com/article/SBI0001424052702303448404577412393023420920.html http://247wallst.com/2012/02/01/the-eight-brands-that-wasted-the-most-on-the-super-bowl/3/ http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-superbowl-ads-20130118,0,4402413.story?page=2 http://abcnews.go.com/Business/super-bowl-2013-advertising-rookies-bench-warmers/story?id=l8284571&page=2 We do the homework for you. 60 30 60 30 30 60 30 60 30 60 30 30 30 30 30 60 30 Ist Quarter 2nd Quarter 3rd Quarter 4th Quarter