Summer 2012 Savings

SMART SUMMER SPENDING $$$ According to a recent consumer survey conducted by Valpak, the 44-year direct and digital savings leader, consumers plan to enjoy the summer with their families, but on a budget. Survey results revealed that one-third of consumers are searching for more coupons and deals before leaving home. 51 OF CONSUMERS PLAN TO ENTERTAIN FAMILY AND FRIENDS AT HOME THIS SUMMER PERCENT Purchase plans among those entertaining at home include the following: Bulk grocery items 76% Do-it-yourself (DIY) home improvement projects 22% New outdoor furniture 17% New BBQ or grill 12% Outdoor games or sports equipment 11% Professional home repair or lawn care services Pool supplies Lawn mower and lawn care items 5% *Respondents coald select more than one if applicable, so percentages add to more than 100. - - - New home Anolianges 58 Medical 19% New TV or accessory PERCENT 20% 22% Exterior home improvement OF CONSUMERS PLAN TO MAKE TRAVEL OR VACATION PURCHASES IN THE NEXT SIX MONTHS 46 27% Interior home improvement PERCENT ---------- Other top categories include: OF CONSUMERS DON'T SEARCH FOR DEALS OR COUPONS WHILE ON VACATION THE FOLLOWWING CATEGORIES ARE ONES CONSUMERS LOST SAVINGS! KNOW THEY COULD BE USING COUPONS FOR BUT DON'T E 26% 25% 24% 24% 23% 22% Groceries or Personal! Hygiene Items Home Improvement or Repair Personal & Beauty Services Dining Travel Family Activities ! (movies or amusement parks) 63 21% 21% 19% 17% 15% Home Furnishings Clothing & Apparel Electronics Pet Care Toys PERCENT OF CONSUMERS ANTICIPATE SPENDING 3% 22% 50% THE SAME AMOUNT OF MONEY AS OF CONSUMERS WILL SPEND WILL SPEND THEY DID LAST SUMMER. MORE LESS SAY GAS PRICES HAVE ALTERED THEIR SUMMER Planning to purchase more items per trip to cut down on trips required 38% SHOPPING & SPENDING Searching for more coupons and deals before leaving home 34% HABITS IN VARIOUS WAYS Planning to buy more generic label and discouni brands 27% Looking forward to enjoying more free local events opposed to destination vacations 16% Will be entertaining family and friends more at their home Will activities (day camps, sports teams, etc.) 5% be limiting their children's summer *Respondents coald select more than one if applicable, so percentages add to more than 100. Valpak's Consumer Savings Report is a consumer spending index surveying more than 1,0N) consumers and was conducted as an online survey by Research Now Results are within +3.0 percentage points at the 95 percent confidence level. The survey was conducted May 2012. Published June 2012