Successful Strategies for Holiday Mobile App Marketing

Successful Strategies for HOLIDAY MOBILE APP MARKETING prom: {Fiksu} Holiday Opportunities 6.8 mulion 1.2 Billion --- - ---- -- - ------ apps were downloaded new iOS & Android devices between December 25-31, 2011 were activated on Christmas Day 2011 6.79M 6.04M 5.65M 4.91M I Oct. Nov. Dec. Fiksu observed a huge spike in user activity and app discovery around the 2011 holiday season, reflected in the Fiksu App Store Competitive Index IS BEST? WHICH STRATEGY, Volume versus Value * Traffic & spending doubled during the Dec. 2011 holiday week, creating a huge opportunity for marketers willing to spend to acquire large volumes of new users. *App download rates continue growing in January - but costs for acquiring loyal users fall - making it an outstanding bargain period for app marketers. * If sheer numbers of users are key to your plans, the holiday traffic spike provides a reliable source of peak growth. * By understanding exactly how much a loyal user is worth to their business, cost-conscious marketers can maximize ROI. For those with a budget, especially big brands and game apps, the holidays present an exceptional app marketing opportunity. *Make sure you budget for Q1, so you can take advantage of this bargain period that immediately follows the holiday. There's no right or wrong answer. But pick one approach and stick with it. CAnd, for best results, make sure your ads incorporate holiday themes. Bottom Line Holiday Mobile Shopping Merchants say mobile commerce 30 Gvery seconds is a focus a woman's handbag is sold on eBay mobile 68% 65% Percentage of people that have made a purchase using their mobile phone 34% 2012 2011 19% 2011 2012 4 out of 5 consumers 64% use smartphones to shop of affluent app users say they view brands with mobile apps more favorably 25% ie of consumers engage in online shopping via mobile only Importance of Holiday App Updates Apps that update during the holidays see: More sessions per user 4X increase in users per app Shorter session length, but more overall sessions 1 in 3 apps are updated during the holidays Suggestion.: Incorporate holiday themes or virtual goods into your app for a simple, fun update. www.fiksu.com Localytics {Fiksu} www.localytics.com Sources: fiksu.com/resources/fiksu-indexes techcrunch.com/2012/01/02/1-2-billion-apps-holidays/ nytimes.com/2012/07/28/business/ebays-tumaround-defies-convention-for-internet-companies.html?pagewanted=all&_r=0 mobilecommercedaily.com/mobile-payment-use-nearly-doubles-in-a-year-report techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/ prweb.com/releases/Mobile12May/SocialMobileAds/prweb9579636.htm mediapost.com/publications/articie/173488/apps-make-affiuent-feel-connected-to-their-luxur.html mobilecommercedaily.com/merchants-up-investment-in-mobile-as-traffic-revenue-grow