The holiday season screams opportunity for mobile app marketers. It may indeed be “the most wonderful time of the year,” but it’s also the most competitive time of the year. So, Fiksu teamed with Localytics to help marketers weigh the best strategies for sprucing up their apps for the holidays, cost-efficiently promoting them, and securing large amounts of engaged, loyal users – during the holidays as well as into the first few months of the new year.