Overall, 66% of consumers stated they conducted further research on a brand and their products, and
57% stated they make a recommendation to a friend based on their e-mail inspired purchase. E-mail ...
the consumer’s digital fingerprint, giving them a connection to online social networking activity. Overall, 42% of respondents across borders stated that e-mail was the primary driver to their social networking usage. Roughly half of consumers have clearly indicated that they are willing to act as brand advocates in order to connect e-mail content to social networks. Marketers must embrace e-mail to social networking connections and those that avoid such a tactic do so at their own peril.
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The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.