StoryVesting

AN IDEAL CHANNEL IS NARROW Horizontal Channel CUSTOMER YOUR STORY STORY WHY PAIN POINTS PUSH PULL HOW NEEDS WHAT WANTS Horizontal Channel MINIMAL COST When Stories Align CUSTOMER STORY YOUR %24 STORY Massive Growth Spot GREAT COMPANIES THAT GET IT facebook Dropbox VS Ideal Strategic Channel/Brand A MISALIGNED STORY Alignment Horizontal Channel ORIGINAL PUSH ORIGINAL PULL YOUR STORY YOUR IDEAL CUSTOMER ACQUISITION ALIGNMENT WHY STRATEGY HOW STRATEGY WHAT CUSTOMER Very Small Growth Spot STORY Push/Pull channel and tactic chasing to get stories re-aligned PAIN POINTS NEEDS WANTS causes: Very Costly When Channel Waste of Money Widens Waste of Time Loss of Team Morale New Tactics when original strategy didn't work Loss of Competitive Edge IN THE KNOW Copyright 2015 Please feel free to share this infographic..BUT, you may not alter, modify or use it for commercial intent. We ask that you give In The Know credit/attribution. OUTBOUND INBOUND