The amount of data generated continues to explode—data from more and more applications, data from devices, data resulting from social media and mobile computing where people globally are staying con...
nected around the clock. The volume, variety and velocity of big data makes it increasingly complex to manage. However, this complexity should be regarded as an opportunity rather than a problem. Handled in the right way, the more data generated, the more sophisticated and reliable the results can be. Organizations can increase the value of their data while lowering the costs, thereby maximizing their return on data to empower the data-centric enterprise and drive their top business imperatives.
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