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Still Think Digital Advertising Is A Fad?

Still think Digital Advertising is a fad? 10 Key landmarks in the History of Digital Marketing YAHOO! e Blogger facebook. twitter Old Spice Blogger.com Launched Enter The Blogging Yahoo! Founded Facebook Launched Twitter Launched Old Spice Viral Interactive PR & Marketing Microblogging Site Search Becomes A The Largest Social TV No Longer The Only Growing Marketing Tool Advertisers Network To Date Video Medium 1994 1998 1999 2003 2004 2005 2006 2008 2010 2011 Google Linked in Linkedin Launched You Tube Google+ GROUPON Google Founded King Of Search Is Born, New Marketing Era Started YouTube Founded Groupon Launched Google+ Launched Making Sharing Online Like Sharing In Real Life Network For Professionals Clever, Cheap Advertising Outweighs Expensive Advertising Specials Posted Everyday To Network And Advertise 75% The Rise & Fall of Advertising Media % CHANGE IN ADVERTISING SPEND (2009 - 2010) 32% 14% 1% 2% 9% 11% Social Media Mobile Marketing Newspaper Magazines Outdoor Radio Television Internet -10% Online Advertising Spend Als Advertising Worldwide Social Networking Ad Spending age Of T $ 4,260 29.1% 15.2% $ 3,300 30.7% $ 2,530 Amount Spent 26.6% Annual Totals 13.8% $ 2,145 75.0% Millions & Millions & % Change dmhe EYou Tube % Change 12.3% din Linked in 11.2% $ 1,225 155.0% facebooka 9.9% $ 480 8.7% twitter 2006 2007 2008 2009 2010 2011 2008 2009 2010 2011 2012 2013 Online advertising spend as percentage of total Growth US Interactive Marketing Spend, 2011 To 2016 $80,000 O Online Video Digital Signage O Mobile Social Media Paid Search Other Internet O Offline $70,000 Email Marketing $60,000 Mobile Marketing Offline $50,000 19.6 Display Marketing $40,000 $30,000 46 19.4 $20,000 Search Marketing $10,000 15.2 11.8 6.1 2011 2012 2013 2014 2015 2016 Digital The Move To Digtal 10,58 billion dollars = Google revenues for Q4 in 2011 and roughly $38 billion for the year 2,5 top Google ad spenders = billion dollars to be IAC/InterActiveCorp ($174million) spent in 2012 to place ads on Amazon ($118million) and AT&T ($115million) social networking sites 50 billion dollars is the projected 45% of Americans see video ads online ad spending as of 2015 online for a total of more than 1.7 billion minutes in January 2011 alone 72 billion dollars spent on 60 the internet in 2011 *..... million smartphone users are expected by 2013 800 million plus users on facebook in The increasing value of social media Trends to watch in You Tube o On line video & branding opportunities 2012 Improvements in online advertising delivery and measurement The "perfect storm" is coming for mobile advertising R.O.I.MEDIA www.roimedia.co.za THE RESULTS DRIVEN AGENCY design: edaneperring Sources - marketing land.com/ searchengineland.com / ósmarketing.com/ onlinemarketing-trends.com bizcommunity.com techvibes.com/ econsultancy.com magnaglobal.com •....>

Still Think Digital Advertising Is A Fad?

shared by DanePerring on Mar 01
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Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

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