A Step-by-step Guide to Selling on Marketplaces

A Step-by-Step Guide to SELLING ON MARKETPLACES Why Sell on Marketplaces? EXPOSURE, EXPOSURE, EXPOSURE amazon Where do online ebay 82 Etsy shoppers start their product research? 13% Google 54 MILLION MILLION 10 MILLION 30% Amazon UNIQUE MONTHLY VISITORS How to Sell on Marketplaces: step 1 Do Your Research Most common products purchased online in 2013 69% 67% Books 63% Clothing & Apparel Consumer Electronics 29% of customers Say they would NEVER purchase luxury goods from Amazon $41 $ $$$ VS. Name your price XУ For commodity products, lower prices are best OTHERWISE, JEFF BEZOS MAY EAT YOU FOR LUNCH! step 2 Build Out Your Website Websites offer bigger margins and more control than marketplaces Make it Mobile MOBILE COMMERCE WILL REACH BY 2018. Google also docks “search points" from websites that are not mobile-friendly $626 BILLION step 3 Get Savvy with Shipping In 2013, 54% of online shoppers abandoned shopping carts because of shipping costs Do you WANT to SHIPPING SOFTWARE COMPARES CARRIER COSTS lose customers due to slow TO FIND THE MOST AFFORDABLE RATE AND GETS order fulfillment? PRODUCTS OUT THE DOOR FASTER Explore the USPS For lightweight items (under 5 lbs), the USPS is the most affordable option IF IT FITS IT SHIPS For smaller, heavier packages, try USPS Regional and Flat Rate Boxes FREE SHIPPING is the #1 influencer behind an online purchase Try setting a minimum purchase limit for customers to qualify for free shipping step 4 Manage Your Marketplace Amazon makes more than 2.5 million price changes every day Marketplace management software: ALERTS YOU TO PRICE CHANGES IN YOUR PRODUCT CATEGORY SO THAT YOU CAN KEEP YOUR PRICES COMPETITIVE S $$$ VS. 00 00 KEEPS YOUR INVENTORY UP-TO-DATE ACROSS ALL SITES So if you sell out of a product, it's not listed as “available" on your marketplace SENDS AUTOMATED EMAILS TO CUSTOMERS AND SOLICITS REVIEWS step 5 Take it to Social 84% of online shoppers use at least one social media site THE MAJORITY OF FACEBOOK USERS WHO “LIKE" A BRAND DO SO TO RECEIVE A PROMO/INCENTIVE endicia Solid Commerce SOURCES www.endicia.com www.solidcommerce.com Comscore and UPS, “Pulse of the Online Shopper" (http://pressroom.ups.com/pressroom/staticfiles/pdf/fact_ sheets/2013_PulseShopper_FINAL.pdf) Endicia holiday infographic, (http://www.smallbizdaily.com/consumers-weigh-holiday-shopping-habits/) Forrester, "Why Amazon Matters Now More than Ever" (http://resources.360pi.com/rs/gazaro/images/Why_Amazon_Mat- ters_Now_More_Than_Ever.pdf) Goldman Sachs Quantitative Forecasts (http://www.theatlantic.com/technology/archive/2014/03/goldman -there-will-be-as-much-mobile-com- merce-in-2018-as-br-e-commerce-in-2013/284270/) Profitero (http://www.prweb.com/releases/2013/12/prweb11398848.htm) Quantcast (https://www.quantcast.com/) Walker Sands, “Reinventing Retail" (http://www.walkersands.com/images/files/file/Future%20of%20Retail %20Whitepaper(1).pdf)